MotoGP announces new deal with Vmoto

MotoGP has announced a new partnership with electric vehicle brand Vmoto with the partnership seeing both work together on launching three special?edition MotoGP electric scooters. Vmoto will design, produce and distribute three unique scooter models and the scooters will have official MotoGP branding and styling, combining Vmoto’s advanced electric technology. Vmoto will also have activations across MotoGP’s global events and platforms including showcasing their vehicles at selected races in Europe and will also introduce their fast?charging and battery?swapping technology at select locations, and creating global marketing campaigns using official MotoGP content.

Borja de Altolaguirre, Head of Sponsorship at MotoGP, commented,

“This partnership with Vmoto is an exciting opportunity to bring MotoGP closer to fans around the world in a new and accessible way. It combines performance, innovation and sustainability – values that are central to the future of our sport – and allows fans to engage with MotoGP beyond the track.”

Graziano Milone, President of Strategy & Business Development, Vmoto, said,

“This partnership represents a fundamental strategic step for Vmoto. MotoGP has recognized not only the quality of our products, but above all the vision we are bringing to the market: an integrated ecosystem in which vehicles, charging infrastructure, and operational management work as a single system. With EMS, we have built something unique at a global level, which today finds concrete application even in high-intensity environments such as race weekends, where efficiency and operational continuity make a difference. 

‘We are particularly enthusiastic to share MotoGP’s strong and concrete focus on sustainability and environmental responsibility, a commitment that is becoming increasingly central to the development of the championship and strongly aligned with Vmoto’s direction. At the same time, the collaboration on the promotion of special edition models represents an extremely powerful commercial development lever, capable of accelerating the growth of our brands at an international level. Thanks to this partnership, we will be able to further strengthen our presence in the markets where we already operate and open new opportunities in areas where MotoGP is already present or may expand in the future, amplifying the visibility and commercial potential of both brands.”

Charles Chen, Managing Director, Vmoto, said,

“This is a landmark agreement for Vmoto and we are very proud that MotoGP, the highest class of motorcycle road racing championship, associate its brand with Vmoto’s two-wheel electric vehicles. The deal will allow MotoGP’s significant fanbase to have the opportunity to access electric mobility supplied by Vmoto and allow Vmoto to significantly raise Vmoto’s brand and product awareness, and drive sales growth for the Company.”