MS Dhoni joins HomeLane as an equity partner and brand ambassador

HomeLane, a home interior brand, has announced a three-year strategic collaboration with Mahendra Singh Dhoni as an equity partner and brand ambassador. Former India cricket captain MS Dhoni will be HomeLane’s first brand ambassador and the first celeb to promote a dedicated home interiors company.

With the approaching cricket and festive season, HomeLane and MS Dhoni are engaging in a fresh new campaign that will air during the upcoming IPL season.

As HomeLane grows into new areas and strengthens its footprint in its current 16 locations, the Company’s strategic partnership with MS Dhoni will allow it to generate high volume exposure and engage with its customers. HomeLane intends to add 25 additional Tier II and Tier III cities over the next two years, with a marketing budget of Rs 100 crores to support this rapid growth.

Commenting on the association, Founders Srikanth Iyer and Tanuj Choudhry said: “We are excited to partner with MSD. He is not just a sporting legend but also one of the most respected and recognised personalities in India. With the trust & credibility that he brings to the table, we believe that he is the perfect fit for our brand vision. HomeLane was built with the intent of making end-to-end home interiors easy and transparent for consumers anywhere in the country and this strategic partnership is a leap toward that goal.”

Rajeev G N, VP – Marketing said: “MS Dhoni’s personal brand resonates very well with HomeLane’s brand values of trust and transparency. He is a sporting giant, a patriot, a dedicated family man, yet very approachable; qualities that inspire across generations. Like HomeLane, he is also an expert at what he does. We are ecstatic to have him on board and look forward to building a strong digital-first brand over the next many years with him.”

Dhoni said: “My home, like anyone else, is my comfort zone. A home is built with love and dreams and it’s where we create memories of a lifetime with our loved ones. I believe that HomeLane can help homeowners make their dream home a reality. HomeLane’s vision of making interiors easy and accessible for people across the country is what made me want to be a part of it. With the technology and the expertise that HomeLane brings I look forward to our association in making this vision a reality.”

HomeLane, which was founded in 2014, has evolved to become India’s go-to for on-time home interiors, offering customized and comprehensive end-to-end interior services. Over the past seven years, the business has created a community of over 20,000+ satisfied clients throughout the nation via technical interventions, tech-empowered professional designers, and project managers. The business adheres to rigorous safety and hygiene standards and sticks to a demanding set of requirements to produce attractive, safe, and on-time interiors. HomeLane now operates 27 Experience Centres in 16 locations throughout the nation.