Here, we look at the organisations enjoying a strong branding presence across the assets of the Kolkata Knight Riders (KKR) as their official sponsors and partners for the 2026 Indian Premier League (IPL) season.
As part of the deal, VIDA launched a special-edition co-branded scooter, “Vida VX2 Plus KKR”. The partnership also entails VIDA presenting a “Vida Electrifying Player of the Match” award, whose recipient is to receive a customised scooter after each KKR win. Additionally, the VIDA logo features prominently front and centre on the KKR matchday shirt.
The partnership is currently set to run until 2028.
Mumbai-based tyre manufacturer BKT became an integral part of the IPL sponsorship ecosystem in 2021 by associating with seven of its franchises. In 2024, BKT continued its association with KKR as a Principal Sponsor.
As part of the deal, the BKT brand logo features on the back of the KKR matchday shirt.
In February 2025, the Knight Riders announced a multi-year partnership with consumer electrical firm RR Kabel.
As per the agreement, RR Kabel serves as a Principal Partner of the franchise, with its logo featuring on the right chest side of all KKR apparel. RR Kabel previously acted as an official KKR partner during the 2021 IPL season.
The Indian telecom giant has been associated with all IPL teams since 2018. As part of the deal, the Jio brand logo features on the sleeve of the KKR matchday jersey.
Joy Personal Care became an associate sponsor of KKR in March 2022.
The partnership includes branding rights and collaborations on television commercials and fan-engagement programmes.
The brand’s logo also features on the sleeve of the KKR matchday shirt.
In March 2025, the Knight Riders announced a partnership with Vikram Solar, an Indian solar photovoltaic (PV) module manufacturer, roping it in as their Official Clean Energy Advocate.
The deal entails Vikram Solar working with KKR towards raising awareness about sustainability, with the two also working on several fan engagement activities.
As part of the deal, the Google Pay logo features on the right leg of the KKR matchday trousers.
Amara Raja Energy & Mobility Limited, or Amaron, has partnered with KKR for the 2026 IPL season, as listed on the franchise’s official website.
Thums Up and KKR share a history that began in 2009, when the beverage brand first partnered with the team. After a brief hiatus, the partnership resumed in March 2020.
Thums Up continues to be a prominent name in KKR’s sponsorship line-up, with an extension deal last signed in April 2022.
Veedol Oil, owned by lubricants manufacturer and marketer Tide Water Oil Co (India) Ltd, was roped in by KKR ahead of IPL 2024 as an Official Partner.
The Indian dairy giant signed a partnership agreement with the Kolkata Knight Riders, the Mumbai Indians, and SunRisers Hyderabad in April 2021 to become their Official Beverage Partner.
Amul Protein, a product division of Amul, partnered with the Knight Riders in March 2025, joining as their Official Protein Partner.
As part of the deal, fans and customers can avail themselves of a 10% discount on Amul Protein products at the time of checkout by using the coupon code “KKR10”.
Kingfisher is a long-time partner of KKR. The two have worked together on many occasions, with the most recent extension deal between the two announced in March 2025.
On the eve of IPL 2024’s commencement, Australian video game publisher Big Ant Studios, known for its sports-simulation video game series “Cricket”, was announced as an Official Partner of the Knight Riders.
As part of the Indian Premier League’s overarching partnership with Google AI, KKR have also teamed up with Google to promote its AI Mode of Search for the 2026 IPL season.
Gemini is Google’s family of language learning models (LLMs) and is part of the company’s multi-franchise strategy to promote its AI offerings during IPL 2026.
As part of the deal, Ai+ branding will be seen across KKR’s social media platforms, with fan engagement activities like player meet-and-greets and signed merchandise also part of the agreement.
The partnership entails fan-first initiatives while promoting Disha’s eye health services across Kolkata and beyond.
The partnership was announced in March 2026 and designated FREEMANS as the Official Tools Partner of the Knight Riders.
As per the deal, KRAFTON’s battle royale game, Battlegrounds Mobile India (BGMI), incorporates KKR-themed in-game assets, such as the “Knight Dominion Set” and “Eden Charge Buggy”.
In March 2026, KRAFTON-owned “Real Cricket” video game series formed a partnership with eight IPL franchises for the 2026 IPL season, including the Kolkata Knight Riders.
As per the deal, licensed KKR content such as team jerseys and player branding has been added to the “Real Cricket” mobile gaming experience.
FanCode, a platform by Dream Sports, collaborates with the Knight Riders on merchandise sales. Through its retail platform, FanCode Shop, it provides fans of the franchise with access to a wide range of KKR-branded items.
In February 2025, KKR announced a partnership with sports apparel brand SIX5SIX.
As per the partnership, SIX5SIX acts as the Official Kitting Partner of the three-time IPL champions, providing playing and training jerseys to the team and their replica variants and themed merchandise to their fans.
The partnership has been renewed for the 2026 IPL season.
“Dream Cricket 25” is a cricket simulation video game from Dream Sports, which signed a partnership agreement with the Knight Riders in March 2025, making the game KKR’s Official Mobile Game Partner.
Valiente Caps is a Spanish company that specialises in designing, creating, and selling fashionable caps. It joined the KKR sponsorship portfolio in March 2025, ahead of IPL 2025.
The partnership was renewed for the 2026 IPL season.
Cricket collectibles platform Cricket Icons signed a partnership agreement with KKR in April 2025.
As part of the deal, Cricket Icons creates KKR player collectibles. The partnership has continued in the 2026 IPL season.
Consumer products brand Milton serves as the Knight Riders’ official licensing and merchandising partner. As part of the collaboration, Milton manufactures KKR-branded products.
The partnership was announced during the franchise’s 2026 jersey launch.
Fever FM, a national radio network, has been the Official Radio Partner of KKR since April 2018.
Through this partnership, Fever FM engages the KKR fan base with promotional activities and exclusive interactions.
Sampark Advertising Media, a Kolkata-based outdoor advertising company, teamed up with KKR as a sponsor in 2019 to help enhance their visibility across the city with impactful outdoor advertising campaigns.
The Telegraph has maintained a long-term partnership with the Kolkata Knight Riders as an official media partner, spanning over a decade.
The Telegraph has covered the KKR franchise extensively over the years, including team news, performance reviews, exclusive interviews, local events, and fan engagement activities.
For the 2026 season, The Telegraph was listed as an official partner and supported KKR’s “Lines of Legacy” campaign while unveiling the new jersey.
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