Here, we look at the organisations enjoying a strong branding presence across the assets of the Chennai Super Kings (CSK) as their official sponsors and partners for the 2026 Indian Premier League (IPL) season.
Etihad Airways, the flag carrier of the UAE, came on board as an official sponsor of the Chennai Super Kings in February 2024, ahead of IPL 2024.
As part of the deal, Etihad works towards elevating the CSK fans’ experience by engaging in activities, promotions, and unique initiatives.
The partnership entails Etihad being showcased via the CSK jersey (on the back), as well as through physical and digital activations and fan activities at Super Kings events and matches. It also sees Etihad offer exclusive deals to the CSK fan base.
In December 2024, US multinational express transportation company FedEx signed a multi-year sponsorship deal with the Super Kings.
As per the deal, FedEx serves as CSK’s Principal Sponsor and Official Logistics Partner. Its logo features prominently on the back of the team’s matchday and training jerseys.
This agreement is a continuation of CSK’s long-standing collaboration with the Gulf India brand. As part of the deal, the Ashok Leyland logo is to feature prominently on the right chest of the CSK matchday jersey.
The Indian arm of the Pittsburgh-headquartered global oil company has been a Principal Partner of CSK since 2011.
The partnership has evolved over the years, with Gulf Oil recently renewing its association with CSK as their Official Lubricants Partner for four more years, starting with the 2026 IPL season. As per the renewal, both parties are to collaborate on marketing campaigns, digital activations, and fan engagement activities.
British Empire, a beer brand owned by SNJ Distilleries, has been a sponsor of the Super Kings since 2020.
As part of the deal, the British Empire logo is to feature on the left sleeve of the CSK matchday jersey.
The deal between the two parties was last renewed in 2023.
In March 2021, Astral Pipes, an Ahmedabad-headquartered plumbing and drainage systems manufacturer, was announced as an Official Partner of CSK.
In 2024, Astral Pipes again partnered with CSK, also announcing deals with the Gujarat Giants, the Lucknow Super Giants, the Punjab Kings, and the Mumbai Indians. Astral Pipes’ logo has featured on the sleeve of the CSK matchday jersey in accordance with its partnership with the five-time IPL winners.
In February 2024, the Super Kings announced a partnership with Equitas Small Finance Bank, roping it in as their Official Banking Partner.
The partnership puts the Equitas logo on the CSK helmets. The two parties also work on various co-branded activations.
In February 2025, Chennai-based real estate developer Baashyaam Constructions signed a partnership agreement with the Super Kings, coming on board as an associate sponsor.
The deal puts the Baashyaam Constructions logo on the right leg of the CSK matchday trousers.
In March 2025, City Union Bank signed a collaboration agreement with the Super Kings, coming on board as an official partner.
Apart from branding rights, the partnership entails the Kumbakonam-based bank issuing a CSK-branded credit card, which comes with special discounts, match tickets, merchandise, and other benefits.
Ahead of IPL 2023, the Super Kings roped in American multinational non-alcoholic beverage giant Coca-Cola as an official partner.
PlayR specialises in apparel, sports equipment, bicycles, and accessories. The Super Kings roped in as their Official Merchandising Partner ahead of IPL 2023.
As per the agreement, PlayR exclusively manufactures and sells CSK team wear and branded equipment.
Hello FM is one of many private FM networks operating across different locations in Tamil Nadu.
Having been associated with the Super Kings during the 2011 and 2012 IPL seasons as their official radio partner, Hello FM returned to the CSK sponsorship portfolio ahead of the 2023 IPL season.
In March 2026, Hello FM renewed the CSK partnership for the 2026 IPL season.
Fever FM, an Indian radio station owned by HT Media, the publisher of Hindustan Times, first became the official radio partner of the Chennai Super Kings, the Mumbai Indians, the Kolkata Knight Riders, and the Delhi Daredevils (now “Delhi Capitals”) in 2018.
Ahead of the 2024 IPL season, CSK roped in the nationwide FM station as an official sponsor.
In April 2025, Surf Excel Matic and CSK announced their partnership for the 2025 IPL season.
Amul Protein announced its team-up with the Super Kings in March 2025, coming on board as their Official Protein Partner for the 2025 IPL season.
The partnership was part of a multi-team campaign to promote Amul’s protein-focused products and offered fans unique discounts on them.
As part of the deal, Skybags launched a co-branded range of CSK luggage and backpacks. The collection is made available through Skybags’ retail outlets, e-commerce platforms, and the official CSK website.
As per the deal, the BONbLOC logo features on the right sleeve of the CSK jersey. The aim of this partnership is to use BONbLOC’s AI and blockchain tech to enhance CSK’s data analytics pertaining to team performance as well as fan engagement.
In March 2026, TECNO Mobile partnered with CSK for the 2026 IPL season.
The deal entails the TECNO logo featuring on the back of the CSK helmets. Brand campaigns featuring Super Kings players are also part of the agreement.
As part of the deal, Vi works towards enhancing the fan experience for the CSK faithful with innovative digital campaigns, engaging content, special contests, promotions, and giveaways. The Vi logo also features on the left leg of the CSK matchday trousers.
As per the agreement, KRAFTON’s battle royale game Battlegrounds Mobile India (BGMI) incorporates CSK into an in-game digital fan engagement platform where fans can interact with the virtual representation of their favourite players.
As part of the deal, Pulkit TMT bars are to be integrated into the CSK ecosystem and enjoy brand exposure through campaigns on social media and digital platforms.
The agreement entails Pure Nutrition supporting the CSK players’ performance, recovery, and endurance, while also leveraging the popularity of the franchise to drive awareness around sports nutrition.
As part of the deal, HyveSports is to design, manufacture, and distribute official CSK merchandise, including player jerseys, bags, and other accessories. The partnership includes several co-branded products, such as fan jerseys, polo shirts, casual wear, arm sleeves, totes, sling bags, duffle bags, caps, and steel bottles, among others. The merchandise will be available on the HyveSports online store, the official CSK store, and other select retail outlets.
Navi UPI is serving as the Official Payments Partner of CSK for the 2026 IPL season, enjoying on-ground visibility and fan engagement through a “Cheerleader Partnership” with the franchise.
In March 2026, the Super Kings announced a partnership with the global social media platform Snapchat. The partnership was announced at CSK’s pre-IPL fan event, ROAR 2026, which was hosted at the MA Chidambaram Stadium in Chennai.
The partnership has seen Snapchat introduce an in-stadium Snap Camera integration, which is displayed across the stadium’s LED screens during CSK home games.
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