Cricket News

Mumbai Indians (MI) extend Haptik partnership

Five-time Indian Premier League (IPL) champions Mumbai Indians (MI) have announced an extension of their partnership with Indian artificial intelligence (AI) platform Haptik. 

The MI fan following has increased significantly because of the relationship between the Indian cricket franchise and the AI startup, enabling them to reach 1.5 million admirers in January 2021. The Haptik chatbot has contributed to a 94.2% automation rate.

Haptik was established in 2013. The company creates technology that enables businesses to create conversational AI systems that let people communicate with applications.

Speaking about the MI partnership extension, Aakrit Vaish, CEO at Haptik, said:

Working with the Mumbai Indians and introducing innovative fan engagement is a huge source of pride for us. Fan engagement and fan loyalty are critical for the biggest sports franchises, like the Mumbai Indians, to get right. With our chatbot, the Mumbai Indians fans get a tailor-made experience that keeps them coming back for more. We are confident that our solutions will help the Mumbai Indians achieve tangible outcomes and take fan engagement to the next level.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

Premier League 2024/25 Gameweek 31 Recap

After the midweek games post the international break, Premier League games were played again this…

14 hours ago

IPL 2025: Royal Challengers Bengaluru Sponsors

This article contains information regarding the organisations enjoying a strong branding presence across the assets…

15 hours ago

IPL 2025 | Match 22: PBKS vs CSK | Preview and Predictions

Here are our preview and predictions for Match 22 of IPL 2025, as the Punjab…

17 hours ago

IPL 2025 | Match 21: KKR vs LSG | Preview and Predictions

Here are our preview and predictions for Match 21 of IPL 2025, as the Kolkata…

1 day ago

F1 Japanese Grand Prix 2025 Review: Max Verstappen shows class to grab first win of the season

Here is how the 2025 F1 Japanese Grand Prix went down as Max Verstappen got…

2 days ago

Is it time for MS Dhoni to retire from the IPL?

Mahendra Singh Dhoni has been an integral part of the Chennai Super Kings since the…

2 days ago