The Mumbai Indians (MI) have roped in British oil company Castrol as their Official Performance Partner for the 2024 Indian Premier League (IPL) season.
The partnership will put the logo of Castrol as well as its parent company, BP, on the leading leg of all MI players’ official gear.
Through this deal, Castrol aims to reach out to wider audiences and reaffirm its status as the “preferred choice for advanced-performance lubricants and services”.
The Mumbai Indians released the following statement on the matter:
“We are thrilled to welcome Castrol and bp join us. Their global market dominance, coupled with our expansive fan base, presents a unique opportunity for them to reach out to a captive fan base through the partnership with MI.“
Rohit Talwar, VP and Head of Marketing, Castrol India, said:
“We are thrilled to associate with Mumbai Indians, a team synonymous with excellence in the most celebrated cricketing league. With seven championships under their belt, MI epitomises high performance in cricket. Their relentless pursuit of excellence mirrors Castrol’s commitment to high-performance lubricants. This association underscores our dedication to offering nothing but the best to our customers, and we wholeheartedly support the team in their endeavour for the tournament.“
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