The Mumbai Indians (MI) have roped in NIC Ice Cream as an Official Partner of their men’s team for the 2024 Indian Premier League (IPL) season.
Through the partnership with the Mumbai Indians, the Pune-based ice cream company hopes to reach out to a wider audience and use the platform to serve MI fans throughout the season.
Speaking about the deal, an MI spokesperson said:
“We are delighted to welcome NIC Ice Creams to the Mumbai Indians family. With NIC Ice Creams on a very strong growth path, this partnership will give them the opportunity to build brand awareness as well as reach out to customers across the country leveraging the Mumbai Indians platforms on offer.“
Sanjiv Shah, Director, Walko Food Company, added:
“We are immensely proud to be associated with the Mumbai Indians, one of the most successful teams in the tournament. They are known for their winning spirit coupled with a strong focus on excellence and innovation – values that are aligned with our philosophy at NIC.
“Moreover, there is a special emotional connection with Mumbai as the city’s love for the sport, woven deep into its very culture, is legendary. Through this partnership, we hope to create memorable experiences for every cricket fan.“
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