Popular Indian lifestyle tech brand Noise has announced the signing of Indian track and field athlete Neeraj Chopra as a brand ambassador for its smartwatches range.
Chopra joins Indian cricketer Virat Kohli and Bollywood actor Taapsee Pannu as a face of Noise’s wearables range. The company also signed Rohit Sharma as a brand ambassador back in 2020.
Over the course of the partnership, Noise and Chopra will be involved in a robust campaign across all touchpoints.
Commenting on the announcement, Gaurav Khatri, Co-Founder of Noise, said:
“We are incredibly excited to welcome Neeraj Chopra, the world champion and hugely inspirational Olympic Gold Medalist to the Noise family. Our prominent position in the realm of smartwatches resonates harmoniously with the path Neeraj has embarked upon to stand as a source of national pride. As we consistently channel our enthusiasm to attune to our inner drive, much like Neeraj, we are confident that our partnership will serve to reinforce our strong bond with the vibrant youth.“
Commenting on the association, Neeraj Chopra said:
“I am thrilled to collaborate with Noise, a brand that focuses on innovation. During my conversations to understand what the brand was about, I got the impression that they are determined to push boundaries in their field, and want to inspire the youth through what they do. It is something I can relate to closely, and it’s what makes this association a good one to have.“