Newcastle United FC extend Molson Coors partnership

Newcastle United Football Club have announced an extension of their partnership with Molson Coors Beverage Company.

The Canadian-American global brewer will thus remain the Official Beer Partner of the Magpies and enjoy pouring rights at their home, St James’ Park, for its brands Carling, Madrí Excepcional, Alpacalypse, Coors, Blue Moon, and Staropramen.

Both will continue to work on various fan engagement activities, with Molson Coors supporting both the men’s and women’s sides of the club.

Newcastle United and Molson Coors have been long-standing partners, having first teamed up back in 2007.

David Hopkinson, CEO, Newcastle United FC, commented:

“We are extremely proud to extend our longest-standing commercial partnership, which is now set to surpass the two-decade mark. Our relationship with Molson Coors has truly stood the test of time and it’s clear how much this partnership means to our supporters. We look forward to building on this shared legacy and creating even more memorable moments together in the years ahead.”

Ryan Mclaughlin, Brand Director for Carling, said:

“It’s fantastic to be celebrating our near-two decade partnership with Newcastle United and we’re excited to continue amplifying throughout the current season and beyond. We also have something very exciting landing in 2026, to give football fans a new way to enjoy Carling on a matchday. Keep an eye out on the concourse in the New Year.”