Newcastle United announces Knox Hydrate as Shirt Sponsor

Premier League club Newcastle United has announced a partnership expansion of their agreement with hydration brand Knox Hydrate, who will become the club’s Official Front of Shirt Partner following a three-year partnership. Knox Hydrate will have their logo present on the front of all of the matchday kits of the club’s teams which include the men’s first team, women’s team and Academy teams. 

Knox already serves as the club’s first-ever Training Ground Naming Rights Partner, which will see Newcastle United’s Darsley Park renamed to The Knox from July 1, 2026.

David Hopkinson, CEO, Newcastle United, commented,

“Our relationship with Knox Hydrate has absolutely flourished, and we are ecstatic to announce them as our principal front-of-shirt partner for the next three years. This is a transformative deal for Newcastle United. Knox is an explosive, innovative brand that perfectly matches our ambition and shares our long-term vision for global success. To have them playing such an integral, visible role across our Men’s, Women’s, and Academy teams is a massive statement. Together, we are ready to supercharge our growth both on and off the pitch, delivering incredible experiences for our fans worldwide.”

John Schaefer, CEO, Knox Hydrate, said,

“We are absolutely thrilled to take our partnership with Newcastle United to the ultimate level. The energy, passion, and trajectory of this club mirror our own relentless drive to disrupt the global hydration market. Becoming the front-of-shirt partner for the next three years, alongside our commitment to ‘The Knox’ training centre, allows us to fully embed ourselves in the fabric of this historic club and its unbelievable fanbase. We aren’t just putting our name on a shirt; we are investing in a legacy that will inspire generations. We can’t wait to see the teams run out with Knox on their chests, and we look forward to achieving great things together over the next three seasons.”