Newcastle United FC expands Knox Hydrate partnership to include shirt sponsorship

Newcastle United Football Club have announced an expansion of their partnership with hydration brand Knox Hydrate, which thus becomes their Official Front-of-Shirt Partner on a three-year deal.

Going forward, Knox Hydrate’s logo will be front and centre on the matchday kits of Newcastle’s men’s first team, women’s team, as well as Academy outfits.

Knox Hydrate also has a naming rights agreement in place with the Tyneside club, which will see their training ground, Darsley Park, renamed “The Knox” from July 1, 2026.

David Hopkinson, CEO, Newcastle United FC, commented:

“Our relationship with Knox Hydrate has absolutely flourished, and we are ecstatic to announce them as our principal front-of-shirt partner for the next three years. This is a transformative deal for Newcastle United. Knox is an explosive, innovative brand that perfectly matches our ambition and shares our long-term vision for global success. To have them playing such an integral, visible role across our Men’s, Women’s, and Academy teams is a massive statement. Together, we are ready to supercharge our growth both on and off the pitch, delivering incredible experiences for our fans worldwide.”

John Schaefer, CEO of Knox Hydrate, said:

“We are absolutely thrilled to take our partnership with Newcastle United to the ultimate level. The energy, passion, and trajectory of this club mirror our own relentless drive to disrupt the global hydration market. Becoming the front-of-shirt partner for the next three years, alongside our commitment to ‘The Knox’ training centre, allows us to fully embed ourselves in the fabric of this historic club and its unbelievable fanbase. We aren’t just putting our name on a shirt; we are investing in a legacy that will inspire generations. We can’t wait to see the teams run out with Knox on their chests, and we look forward to achieving great things together over the next three seasons.”