Premier league club Newcastle United have struck a sponsorship deal with American energy drink brand Monster Energy, the latter becoming the Official Energy Drink partner of the English football club on a multi-year deal.
As part of the agreement, Monster Energy will have “digital visibility at St. James’ Park”.
Commenting on the deal, Newcastle United’s Chief Commercial Officer Peter Silverstone said:
“Newcastle United is on an exciting and ambitious journey to grow our global reach and fanbase. On this journey, we are eager to align with partners that share our global growth ambitions.
“Monster Energy is a brand that continues to enhance its global presence in the sporting world, and we are delighted to build this partnership and grow in new markets together.“
Senior Vice President, Marketing, Monster Energy EMEA, Jimmy Goodrich, commented:
“We’re excited to begin our new partnership with Newcastle United. Monster Energy is looking forward to building its relationship with the club and its incredible fanbase both in the UK and abroad over the coming years.“
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