NorthEast United joins hands with Reebok once again

Indian Super League (ISL) franchise NorthEast United has announced a new partnership with sports footwear and apparel brand Reebok, who has joined the club as their shirt sponsor. Reebok’s logo will be present on the right side on the front of NorthEast United’s new jersey. 

John Abraham, Co-Owner, NorthEast United FC, said,

“Reebok’s sporting heritage speaks for itself, and this partnership with NorthEast United FC is a special moment for us. This partnership reflects the ambition we have for the club, both on and off the pitch, and we’re excited about the opportunities this creates for football in the region.”

Mandar Tamhane, CEO, NorthEast United FC, said,

“This partnership is a reflection of where NorthEast United FC is heading. We have always believed that the Northeast has the talent, passion and culture to make a much bigger mark on Indian football. Reebok and Aditya Birla Group share that belief, and together we have an opportunity to connect that footballing identity with a new generation while continuing to raise the standards for the club and the region.”

Aryaman Vikram Birla, Director, Aditya Birla Group, said,

“Sport is entering a defining phase in India, and sportswear is emerging as one of the most exciting opportunities within fashion and lifestyle. Reebok is uniquely positioned at the intersection of these trends, combining an authentic sporting heritage with the ability to connect with a new generation of consumers, making it one of the fastest-growing brands in our fashion portfolio. Our partnership with NorthEast United FC is a natural extension of that vision, bringing together an iconic sports brand and one of India’s most passionate football communities.”

Arjun Ramamoorthy, Brand Head, Reebok India, added,

“This partnership is about building Reebok’s relevance through sport, with a clear focus on where consumers are engaging and where the brand can add value. Football gives us an authentic platform to engage with a new generation of consumers, while NorthEast United FC provides a strong cultural and sporting connection.”