Nottingham Forest FC partner with Object 1

Nottingham Forest Football Club have announced an official global partnership with Object 1, a Dubai-based real estate developer.

The partnership kicks off with Object 1 serving as the front-of-shirt sponsor for Forest’s academy teams. Its branding will also feature on the pitch-side LEDs at the club’s home stadium, the City Ground, as well as at the Nigel Doughty Academy.

Lina Souloukou, Chief Executive Officer, Nottingham Forest FC, commented:

“Object 1 is an exciting brand within the real estate sector in Dubai, which is growing rapidly and is passionate about delivering high-quality, sustainable and affordable developments for its communities. Our values align strongly, and we’re delighted to welcome another internationally renowned organisation to the Forest family for years to come.”

Egor Maslennikov, Chairman and Founder of Object 1, added:

“We are super excited to team up with Nottingham Forest, a club of such high calibre. We look at this partnership with great optimism and believe it’s just the beginning. Together, we aim to set new benchmarks, drive innovation, and create lasting value for people. For Object 1, this collaboration reflects our vision of aligning with global icons that share our passion for excellence and our commitment to building vibrant, forward-looking communities.”