Australian professional cricketer Pat Cummins has been announced as a brand ambassador of Carrera Eyewear, part of the Safilo Group.
As per the agreement, Cummins will headline campaigns and advertisements for the brand, promoting its optical and sunwear collections.
Cummins spoke about joining the brand, stating:
“I’m honoured to be joining the Carrera family as Brand Ambassador and I’m excited to be in partnership with a brand that not only offers exceptional quality but is a globally recognised brand with a strong heritage and outstanding style. Moreover, I feel great in my Carrera’s!“
Alberto Macciani, Safilo Global Head of Home Brands & Communication, said:
“We are thrilled to welcome Pat Cummins to the Carrera family. Pat has some incredible achievements in cricket, and he greatly embodies the Carrera DNA, always taking action for what he believes on and off-field. Carrera is globally recognized as one of most iconic eyewear brands with a contemporary and stylish approach, and we believe Pat Cummins demonstrates these qualities perfectly.“
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