ITW Universe nets broadcast production rights for the one-off India vs Japan T20I

The Japan Cricket Association (JCA) has announced a new partnership agreement with Indian full-stack sports, entertainment & media consulting group, ITW Universe, which sees the latter gain the exclusive global sports production, broadcast distribution and commercial marketing rights for the one-off T20I between Japan and reigning T20I world champions, India. The one-off game is set to take place on September 22, 2026, at the Sano International Cricket Ground in Tochigi, Japan. The partnership sees ITW Universe have full ownership of the broadcast feed and commercial inventory.

Naoki Alex Miyaji, CEO, Japan Cricket Association (JCA), commented,

“Bringing the Indian cricket team to Japanese soil for this historic T20I is a defining milestone for 

the growth of cricket in Japan. Partnering with ITW Universe ensures that this fixture will be produced and marketed to the highest global standards, giving fans in Japan, India, and around the world a top-tier viewing experience while inspiring a whole new generation of cricket enthusiasts in our country.”

Bhairav Shanth, Co-Founder, ITW Universe, said,

“Securing the exclusive rights for this historic match is a proud milestone for ITW Universe. India playing Japan on Japanese soil for the very first time is a monumental moment for global cricket. Having full control over the broadcast and commercial footprint allows us to build a premium, world-class experience for viewers while offering an unmissable, first-mover platform for brands and media networks.”