ITW Universe nets broadcast production rights for one-off India vs Japan T20I
The Japan Cricket Association (JCA) has announced a partnership with ITW Universe, an Indian full-stack sports, entertainment, and media consulting group.
ITW Universe has thus gained exclusive global sports production, broadcast distribution, and commercial marketing rights for the one-off men’s T20I between Japan and India. The game is set to take place on September 22, 2026, at the Sano International Cricket Ground in Tochigi, Japan.
ITW Universe will have full ownership of the broadcast feed and commercial inventory for the game.
Naoki Alex Miyaji, CEO, Japan Cricket Association (JCA), commented:
“Bringing the Indian cricket team to Japanese soil for this historic T20I is a defining milestone for the growth of cricket in Japan. Partnering with ITW Universe ensures that this fixture will be produced and marketed to the highest global standards, giving fans in Japan, India, and around the world a top-tier viewing experience while inspiring a whole new generation of cricket enthusiasts in our country.”
Bhairav Shanth, Co-Founder, ITW Universe, said:
“Securing the exclusive rights for this historic match is a proud milestone for ITW Universe. India playing Japan on Japanese soil for the very first time is a monumental moment for global cricket. Having full control over the broadcast and commercial footprint allows us to build a premium, world-class experience for viewers while offering an unmissable, first-mover platform for brands and media networks.”
