The PGA Tour and the LPGA have announced a multi-year partnership agreement with international travel and lifestyle brand TUMI, which thus becomes the “Official Luggage” partner of the two golf organisations.
The partnership entails TUMI launching its first full golf collection, offering high-performance and innovative products.
TUMI will celebrate the partnership through a special interactive booth at the PGA Show this week in Orlando, Florida, featuring product previews, influencer appearances, and additional on-site programming.
Jay Monahan, Commissioner, PGA Tour, commented:
“We’re thrilled to welcome TUMI into our PGA TOUR family alongside our partners at the LPGA. This collaboration with the LPGA highlights TUMI’s values and our shared commitment to bettering our game by making it welcoming to all.“
Mollie Marcoux Samaan, Commissioner, LPGA, said:
“We are thrilled to welcome this exciting partnership with TUMI as the Official Luggage of the LPGA and the PGA TOUR. This partnership not only signifies our shared commitment to excellence but also underscores our collective dedication to empowering women in sports around the world. As a global tour with stops in 10 countries worldwide, TUMI’s innovative golf collection is a perfect match for the LPGA, and our partnership will reflect the spirit of determination, quality and style that defines both the LPGA and TUMI. We look forward to a strong collaboration between the LPGA, PGA TOUR, and TUMI, celebrating the journeys and triumphs of our athletes both on and off the course.“
Brian Oliver, Executive Vice President, Corporate Partnerships, PGA Tour, added:
“The PGA TOUR is excited to welcome TUMI into our family as we introduce this iconic lifestyle brand to our athletes and fans worldwide. All golfers, whether casual or professional, will benefit from having access to TUMI’s unique products and style as it officially enters the golf space.“
Andrew Dawson, President, TUMI, said:
“We are honoured to begin these partnerships with the PGA TOUR and LPGA and to celebrate the achievements of these globally esteemed athletes. At TUMI, we are always evolving to meet the needs and interests of our consumers and like-minded audiences. Serving our community of both competitive and leisure athletes was a deliberate yet authentic next step for our brand.“
After almost 4 weeks of breathtaking and edge-of-the-seat cricket action between 5 teams who gave…
Cricket South Africa (CSA) have recently signed a five-year partnership agreement with sports apparel and…
McLaren Racing have roped in Rubrik, a security and AI operations company, as an Official…
The Audi Formula One team has recently signed a new partnership agreement with digital advertising…
British Formula One team Williams Racing has signed a new multi-year partnership with Sparco, who…
Italian tennis star Jannik Sinner has signed a new multi-year global partnership with insurer and…