Lando Norris is currently one of the hottest prospects on the F1 circuit. The 22-year-old had a very successful 2021 season, finishing sixth in the Drivers’ standings and recording four podium finishes.
Before last season, Norris had only managed one podium finish, which shows how much he’s growing into his own at McLaren. With the guidance of his more experienced teammate, Daniel Ricciardo, he has the potential to become one of the best drivers on the F1 circuit for many years to come.
Date of birth: 13 November 1999
Place of birth: Bristol, England
Current team: McLaren
Salary as driver: US$20m (according to Spotrac)
First F1 appearance: Australian Grand Prix in 2019 with McLaren
First F1 race win: N/A
First F1 World Championship win: N/A
Lando Norris’s Sponsors
Pioneered Athlete Performance
Pioneered Athlete Performance (PAP) is a strength and conditioning organisation that partners with Norris and provides him with equipment and fitness programmes that help motorsport athletes with preparation. They allow Norris to train and be ready for the F1 season.
wearegrip is a social and digital content agency that partners with racing drivers and transforms the ways in which they reach out and engage with their audience. Lando Norris has partnered with wearegrip for several digital campaigns which have been delivered through the social media accounts of both the parties.
Pure Electric is the UK’s leading specialist electric scooter and electric bike retailer, stocking market-leading ranges of e-scooters, e-bikes and accessories. Pure Electric acts as a website sponsor for Norris, and he has also featured in several marketing campaigns, given the owner of the company is Adam Norris, his father.
Quadrant is a gaming and lifestyle brand owned by Lando Norris, aiming to build one of the biggest communities through gaming, content and esports. The franchise allows Norris to combine his love of gaming, lifestyle, content and apparel.
Having been in existence for little over a year, the team has grown massively and has signed pro players in Warzone and Halo, releasing multiple sold out drops across its apparel.
ADD Management is a sports management agency that manages motorsport athletes. It started managing Norris at the start of his F1 career in 2018.
When Norris graduated from FIA F2 to F1 in 2018, Bell Helmets signed him up as part of its sponsorship agreement with his Formula 1 team, McLaren. He is now one of the few F1 athletes who act as brand ambassadors for Bell Helmets.