Full Name: Nicholas Daniel Latifi
Age: 25 (29th June, 1995)
Place of birth: Montreal, Quebec, Canada
Current team: Williams-Mercedes
Salary as driver: $950,000 (according to Sportac)
Salary as endorsements: unknown
First F1 appearance: Austrian Grand Prix in July 2020 with Williams (team-mate: George Russell)
Sofina Foods: Sofina Foods is a major investor in Williams Racing and is also the primary sponsor of Nicholas Latifi. Run by his Iranian-Canadian father Michael Latifi, Sofina Foods began their partnership with Williams in 2019, which also saw Latifi becoming their reserve driver.
Lavazza Coffee: Part of the Sofina Food group, Lavazza coffee is the official sponsor of Nicholas Latifi. They followed him to Williams racing, becoming the teams kit sponsor since 2020.
Royal Bank of Canada: Since 2014, Royal Bank of Canada has been sponsoring Canadian driver Nicholas Latifi, being a part of his journey right from his junior driving days. Latifi is currently the only Canadian driver on the Formula One grid.