Premier League extends Avery Dennison partnership

Avery Dennison to continue on as a Premier League partner until 2024/25.

The Premier League has extended its partnership with materials and manufacturing firm Avery Dennison, with the new deal set to run until the end of the 2024/25 season.
Avery Dennison will continue to provide all Premier League clubs with names, numbers and sleeve badges for on-pitch and retail use.

Will Brass, Premier League Chief Commercial Officer, commented on the extension, stating:
“We are delighted to continue our relationship with Avery Dennison for a further three seasons. Alongside the high quality of product and service delivered to Premier League clubs’ kits and retail operations, Avery Dennison has also demonstrated flexibility and speed of delivery since becoming our licensee in 2019. This has been particularly evident through their support of our No Room For Racism anti-discrimination work and the Premier League Hall of Fame, as well as being part of fan-focused events across the world.”

Simon Allen, Regional Commercial Director, Team Sports at Avery Dennison, added:
“We are honoured that the Premier League has put their confidence in Avery Dennison for a further three years. We pride ourselves on our quality of product and service, and through our global network, we were able to ensure continued growth and sustainable development. During this partnership, Avery Dennison has showcased our creative and customisation abilities through direct fan engagement at international events, such as the Premier League Asia Trophy and Premier League Mornings Live events in the US. We have also supported domestic campaigns including the Premier League Hall of Fame, for which we designed and manufactured bespoke shirts for the inaugural inductees. We look forward to the continued development of our partnership over the coming seasons.”