Paris Saint-Germain FC renew Accor partnership

Paris Saint-Germain (PSG) Football Club have announced a multi-year renewal of their partnership with French multinational hospitality company Accor.

PSG and Accor will thus continue their partnership after seven years of collaboration. Accor’s booking platform and loyalty programme, ALL Accor, will remain the club’s Premium Hotel Partner for four more years, until the end of 2030.

ALL Accor will also continue to host activations and fan experiences across various club platforms with the goal of bringing together the worlds of sport, entertainment, and hospitality.

Richard Heaselgrave, Chief Revenue Officer, Paris Saint-Germain FC, commented:

“Paris Saint-Germain and ALL Accor each embody, in their respective fields, the international stature of French brands capable of bringing communities together around the world. For more than seven years, our partnership has been built on a shared vision of excellence, innovation, and commitment. We are proud to continue this journey together through 2030.”

Mehdi Hemici, Global Chief Loyalty and Partnerships Officer, Accor, added:

“Our collaboration with Paris Saint-Germain, one of the world’s most renowned sports brands, is more than ever a key asset. It has played a significant role in strengthening the international positioning of our ALL Accor loyalty program, enriching our members’ experiences through exclusive and memorable moments connected to the Parisian Club. We approach this new chapter with great enthusiasm, determined to deliver ever more immersive and emotional experiences rooted in the passions that inspire our members.”