PSG renews Accor partnership

French football club Paris Saint-Germain (PSG) has announced a multi-year partnership renewal with  French multinational hospitality company, Accor. The partnership will see the PSG and Accor partnership continue on post seven years of collaboration and Accor’s booking platform, ALL Accor will continue on as the club’s Premium Hotel Partner for four more years until the end of 2030. ALL Accor will continue to host activations and fan experiences across the various club platforms with the goal of bringing together the worlds of sport, entertainment, and hospitality.

Richard Heaselgrave, Chief Revenue Officer, Paris Saint-Germain, commented,

“Paris Saint-Germain and ALL Accor each embody, in their respective fields, the international stature of French brands capable of bringing communities together around the world. For more than seven years, our partnership has been built on a shared vision of excellence, innovation, and commitment. We are proud to continue this journey together through 2030.”

Mehdi Hemici, Global Chief Loyalty and Partnerships Officer, Accor, added,

“Our collaboration with Paris Saint-Germain, one of the world’s most renowned sports brands, is more than ever a key asset. It has played a significant role in strengthening the international positioning of our ALL Accor loyalty program, enriching our members’ experiences through exclusive and memorable moments connected to the Parisian Club. We approach this new chapter with great enthusiasm, determined to deliver ever more immersive and emotional experiences rooted in the passions that inspire our members.”