PSG signs multi-year deal with Asiacell

French football club Paris Saint-Germain (PSG) has announced a new multi-year partnership with Iraqi telecommunications operator, Asiacell, who will join the club as a Premium Partner. The historic partnership which sees PSG team up with an Iraqi company for the first-time ever will see both work together in Iraq and across the globe on various activations and more. 

Richard Heaselgrave, Chief Revenue Officer of Paris Saint-Germain, commented,

“Paris Saint-Germain is a club that connects with fans on every continent. Welcoming Asiacell as a partner strengthens our presence in one of the Middle East’s most dynamic markets, and we are proud to do so at such a historic moment for Iraqi football.”

Amer Sunna, Chief Executive Officer of Asiacell, said,

“This partnership is more than a sponsorship — it is a statement that Iraqi business has earned its place on the world stage. We are proud to be the first Iraqi company to write this chapter, and proud to do it in a way that celebrates Iraq’s own footballing heroes alongside some of the greatest names in world football. Asiacell has always believed that Iraq deserves the best. Today, we are bringing the best to Iraq.”

Sheikh Nasser Bin Hamad Al Thani, Group Regional Chief Executive Officer at Ooredoo, added,

“Asiacell’s partnership with Paris Saint-Germain reflects the bold, market-leading approach we champion across Ooredoo Group. We are proud to support Asiacell as it opens a new chapter for Iraqi business on the global stage, and we look forward to the experiences this partnership will bring to customers across Iraq.”