Paris Saint-Germain FC team up with WHOOP

Paris Saint-Germain Football Club (PSG) have announced a multi-year partnership with WHOOP, a wearables brand known for its advanced fitness trackers focused on recovery, sleep, and performance insights.

WHOOP has come on board as a Premium Partner and the Official Health & Fitness Wearable of their men’s and women’s teams. The deal, which runs through 2029, will see PSG players gain access to WHOOP’s wearable tech, which will deliver continuous health insights into key physiological metrics, including heart rate, heart rate variability (HRV), sleep, strain, and stress, with the aim of optimising training, recovery, and overall performance.

The two parties will also work on various campaigns and initiatives, with WHOOP set to have an extensive branding presence at the PSG home ground, the Parc des Princes, via LED boards, 3D corner signage, and digital matchday platforms.

Richard Heaselgrave, Chief Revenue Officer, Paris Saint-Germain FC, commented:

“Innovation is at the heart of Paris Saint-Germain’s project. With WHOOP, we are taking a new step forward by enabling athletes to better understand and enhance their physical condition through leading technology. This partnership reflects our ambition to make performance more accessible, while helping everyone take better care of their well-being and recovery.”

Briain Curtin, VP of Global Marketing at WHOOP, added:

“Paris Saint-Germain is one of the most influential brands in the world – not just in sport, but across global culture. Partnering with PSG puts WHOOP at the center of that influence, reaching new audiences while aligning with a club that sets the standard for excellence. Together, we are redefining performance – giving athletes and fans the tools to understand their bodies, train smarter, recover better, and perform at their absolute peak.”