With the aim of bridging the gender gap in cricket, PUMA disclosed how a Google search about the Indian cricket team captains only displays the men’s team skippers Rohit Sharma and Hardik Pandya, while unfairly excluding the women’s national team skipper Harmanpreet Kaur.
With a video posted on social media that has gone viral, PUMA exhibited an influential message that said “Cricket is everyone’s game” rather than just being a gentleman’s game, inviting fans of the sport to flood social media platforms Twitter, Quora, LinkedIn and Reddit with the hashtag #IndianCricketTeamCaptainHarmanpreetKaur.
The campaign is focused on ensuring that people write about Kaur with hashtags to create maximum footprints for Google to automatically start acknowledging her name as part of the Indian cricket team as well as sparking conversations that recognise the prominence of women in the sport.
An Arjuna Award recipient in 2017, Harmanpreet Kaur is the most capped player in women’s T20I format and was recently unveiled as a PUMA brand ambassador.
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