The Punjab Kings (PBKS) have announced a partnership agreement with Lava Mobiles, roping it in as their Official Smartphone Partner for the upcoming Indian Premier League (IPL) season.
The partnership “symbolises the journey of determination and perseverance in both brand’s [sic] respective domains.”
The Kings get their IPL 2024 campaign underway on March 23 against the Delhi Capitals.
Puravansh Maitreya, Marketing Head, Lava International, commented:
“We are excited to partner with Punjab Kings. This collaboration is an effort to reach out and connect with our young cricket-loving audience. With this partnership, we aim to leverage the power of cricket to bring fans closer to the action and enhance their engagement with the brand.“
The Premier League Gameweek 32 returns after the international break and with the title-race and…
Match 18 of the 2026 Indian Premier League season brings us to the M.A. Chidambaram…
Match 17 of the 2026 Indian Premier League season brings us to the Eden Gardens…
Match 16 of the 2026 Indian Premier League season brings us to the Barsapara Stadium…
The Football Association (the FA) has announced a new multi-year partnership agreement with PepsiCo. The…
A massively struggling Kolkata Knight Riders will be desperate to have a performance that will…