The Punjab Kings (PBKS) have announced a partnership agreement with Lava Mobiles, roping it in as their Official Smartphone Partner for the upcoming Indian Premier League (IPL) season.
The partnership “symbolises the journey of determination and perseverance in both brand’s [sic] respective domains.”
The Kings get their IPL 2024 campaign underway on March 23 against the Delhi Capitals.
Puravansh Maitreya, Marketing Head, Lava International, commented:
“We are excited to partner with Punjab Kings. This collaboration is an effort to reach out and connect with our young cricket-loving audience. With this partnership, we aim to leverage the power of cricket to bring fans closer to the action and enhance their engagement with the brand.“
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