Punjab Kings ropes in Hindware Italian Collection as Associate Sponsor

Bathware brand inks new partnership with IPL franchise.

Bathware brand Hindware Italian Collection has been announced as an Associate Sponsor of the Indian Premier League franchise Punjab Kings. The partnership will see the Hindware Italian Collection logo visible on the team’s caps and helmets throughout the ongoing TATA IPL season.

Commenting on the partnership, Sudhanshu Pokhriyal, Chief Executive Officer, Bath & Tiles, Brilloca, commented:
“Cricket transcends all boundaries and brings India together. Over the years, IPL has emerged as a celebration of the sport and one of the biggest cultural moments for cricket fans in the country. As we head into another great season, we are excited to announce our first IPL team sponsorship with Punjab Kings. Through this synergic partnership, we look forward to engaging with our audience with one of the most popular tournaments in the cricket world.
“Our marketing strategies are at the core of evolving industry dynamics and therefore, keeping in mind the market sentiments and audience appeal, we have taken a conscious call to introduce a new identity for Hindware Italian Collection. With this, we reflect modern outlook and our rich legacy; the goal of this rebranding is to enhance the connect with customers in the present times.”

Satish Menon, CEO of the Kings Punjab, said:
“We are heading into a great season for the upcoming IPL tournament. With enthusiasm and optimism, we are glad to have such an iconic brand – Hindware as partners to support us all the way. We look forward to a fulfilling association ahead.”

Charu Malhotra Bhatia, Vice-President, Marketing, Brilloca Limited, added:
“The upcoming IPL season presents a great opportunity to connect with fans and customers, especially to build recall with our new brand logo for Hindware Italian Collection. We are proud to have partnered with Punjab Kings, and we wish them all the very best for the season ahead.”