Punjab Kings (PBKS) team up with Zelio E-Mobility

The Punjab Kings (PBKS) have announced a partnership with Zelio E-Mobility, an Indian electric two-wheeler brand.

The partnership will see Zelio E-Mobility serve as the Official EV Partner of the Kings for the ongoing Indian Premier League (IPL) season.

The partnership will entail branding rights and in-stadia activations for Zelio, along with digital integrations across PBKS assets and showcase opportunities for its XMen 2.0 and XMen+ products.

With this partnership, Zelio E-Mobility aims to boost its brand profile throughout the country. 

Saurabh Arora, Chief Commercial Officer of the Punjab Kings, commented:

“We are delighted to welcome Zelio Electric Scooters as our Official EV Partner for the season. This partnership reflects the growing synergy between sport and sustainable innovation. As a franchise, we are committed to aligning with forward-looking brands that resonate with today’s consumers, and Zelio’s focus on electric mobility and accessibility makes them a strong strategic fit for Punjab Kings. Through this association, we aim to create meaningful fan engagement while contributing to the broader narrative around clean and responsible mobility.”

Kunal Arya, Managing Director, Zelio E-Mobility, added:

“Cricket continues to be one of the most powerful platforms to connect with audiences across India. Our association with Punjab Kings allows us to engage with a wide consumer base while strengthening Zelio’s brand presence in a culturally relevant environment. As we scale our operations, such partnerships play a role in aligning visibility with growth momentum.”