Football Sponsorships

Raheem Sterling has been roped in as the global ambassador for New Balance

After years of speculation, Manchester City star Raheem Sterling has finally inked a multi-year agreement with New Balance, becoming one of the brand’s most high-profile additions in football after Sadio Mané of Liverpool.
Raheem’s first commercial for the brand, “Done Just Talking,” was shot with a production team mostly made up of youths and coordinated by ReachOut UK, a mentorship organization for young people from underprivileged areas. It was launched under the New Balance worldwide brand line of “We Got Now.”
The three-time Premier League winner will wear the brand’s Furon V6+ boot as part of the sponsorship. However, the New Balance’s plans with Sterling extend beyond the field. Sterling will get limited-edition performance and leisure apparel, and the connection will extend beyond merchandise. It will contribute to community initiatives in London, Manchester, Kingston, and other worldwide locations, making it a perfect fit considering Sterling’s charitable legacy.
Commenting on the association, Sterling said, “Growing up all I dreamt of was playing football. From kicking a ball around in Brent with my mates to my first Champions League Final on May 29 and representing my country at this summer’s European Championships, in my hometown. There’s so much more I want to achieve, both on and off the pitch, and this partnership will provide me with the platform to do so.”
New Balance chief marketing officer & senior vice president of merchandising, Chris Davis said, “Simply put, this relationship is much bigger than football. Raheem is undoubtedly recognized as one of world football’s most premier talents. However, his ambition to give back to the community will be a focal point of how we realize the unique nature of this collaboration.”
Staff

Recent Posts

Williams Racing extends Duracell deal

Multi-year extension announced British Formula One team Williams Racing have announced a multi-year extension of…

7 hours ago

Juan Mata invests in San Diego FC

Spanish footballer Juan Mata has been revealed as an investor in new Major League Soccer…

7 hours ago

NBA extends Warner Bros. Discovery partnership

Long-term extension announced The National Basketball Association (NBA) has announced a new 11-year partnership extension…

15 hours ago

Pep Guardiola signs contract extension at Manchester City

Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…

15 hours ago

Football: Top 10 Summer Signings Across Europe’s Top 5 Leagues

Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…

15 hours ago

WTA expands Rolex partnership

Rolex extends and expands deal The Women's Tennis Association (WTA) has announced a partnership extension…

16 hours ago