Indian Premier League (IPL) franchise Rajasthan Royals has announced a partnership renewal with Curefoods’ brand Olio Pizza for IPL 2026. The partnership renewal was announced with the launch of the ‘SLICE MAAR’ campaign focused on capturing the connection between cricket and food with pizza being a key part of the match-watching experience. As part of the campaign, Olio Pizza and Rajasthan Royals will work on on-ground and in-stadium activations across Rajasthan Royals’ home venues in Jaipur and Guwahati and the brand will also take up the role of a Presenting Sponsor for one selected home game for the Rajasthan Royals. Both will also work on fan engagements and other content and campaign activations.
Alok Chitre, Chief Operating Officer, Rajasthan Royals, commented,
“Our partnership with Olio Pizza is a testament to the long-term relationships we hold dear. Over these years, we have grown together, creating a platform that goes beyond sponsorship—one that enriches how our fans connect with every match. We look forward to strengthening this collaboration further as we continue to create meaningful, high-quality experiences for our fans.”
Gokul Kandhi, Chief Operating Officer, Curefoods, said,
“Our partnership with the Rajasthan Royals is a cornerstone of our year, and we’re thrilled to be back for another season. The ‘SLICE MAAR’ campaign is pure, unadulterated fan energy. It’s the sound of a six being hit and the feeling of grabbing the perfect slice of pizza on match night. With the new Royal Pizza Slice, we’re not just selling a product; we’re serving an essential part of the cricket ritual for every single fan, making the game-day experience more accessible and exciting than ever before.”
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