Following are the companies and organisations that serve as sponsors and brand partners to German Bundesliga club RB Leipzig and enjoy a strong branding presence across their physical and digital assets.
PUMA
As part of the deal, PUMA will provide matchday and training kits for the men’s, women’s, youth, eSports and the football school teams for RB Leipzig. PUMA also secured sponsorship rights, merchandising and match-day advertising rights at the Red Bull Arena and the RB Leipzig football academy along with TV Campaigns as well.
Kraken
As part of the deal, Kraken’s brand logo will feature on the left sleeve of Leipzig’s matchday shirts. As for brand activation, Kraken will have visibility on the LED boards and stadium screens at the Red Bull Arena.
IHG Hotels and Resorts
The deal was further renewed by both parties in September 2024 for the 2024/25 season. No further renewal has been announced yet but the brand features as a partner on the RB Leipzig official website.
As part of the deal, the IHG logo will feature on the Men’s training shirts and sleeve of the matchday shirts for the UEFA Champions League and DFB-Pokal games. IHG Hotels and Resorts will also support the Women’s team, will have visibility at the Red Bull Arena and also provide offers through their IHG One Reward membership.
ELK
European Construction company ELK signed a partnership agreement with RB Leipzig in July 2024.
Elk provides prefabricated houses and is owned by ELK KAMPA Group, a company that offers a wide range of construction and renovation solutions. The partnership will see ELK’s logo being featured on the pre-match shirts, on LED Boards and giant screens at the Red Bull Arena and on RB Leipzig’s digital channels.
Though the partnership hasn’t been renewed after last season, ELK continues to feature on RB Leipzig’s official website as an exclusive partner.
BMW Group Werk Leipzig
The Automobile group has a working plant in Leipzig and will provide the club with electric cars of their MINI and BMW collections. The automotive company will have visibility on the Red Bull Arena’s LED boards and the giant screens.
As part of their brand activation, the BMW Group has also provided a “MINI bench” at the Red Bull Arena for the fans. From here the fans can view home matches from the coach’s perspective.
EKD Solar
As part of the deal, EKD Solar will present substitutions at the Leipzig Men’s and Women’s home games and will also provide suggestions and solutions for sustainable energy usage. The brand will also have visibility through the LED Boards and screens at the Red Bull Arena.
Mascot International
The company, marketed as Mascot Workwear, manufactures Men’s Workwear and safety footwear for trade and industry. Mascot Workwear has a deal in place with Leipzig until the end of 2025.
Medikamente Per Klick
Medikamente Per Klick is a mail-order pharmacy chain in Europe and has been designated as the official partner of both the Men’s and Women’s team. The brand will have visibility at the Red Bull Arena and also on the medical kits of the staff.
MERKUR
The MERKUR Group is an entertainment and leisure company that sells entertainment gaming equipment, games and solutions. They also own the MERKUR Casino venue chain, the MERKUR SPIELBANKEN and casinos on cruises. They also own sports betting and online gaming platforms.
As for brand activation, their sports betting subsidiary MERKUR BETS will have visibility during Leipzig’s Bundesliga matches on the LED Boards, screens and Cam Carpets. MERKUR will also present the Bundesliga table of the RBL men’s team on all digital media.
Rauch
Austrian fruit juice producer Rauch serves as an official vitamin partner to RB Leipzig since September 2016. In Aug 2017, the deal was renewed for another two years.
The deal grants the company branding rights across the club’s physical and digital assets. Rauch also supplies its products to the club’s players and to fans on matchdays inside the Red Bull Arena.
There has been no news of a further renewal but Rauch remains as the official partner on RB Leipzig’s official website.
Ur-Krostitzer
The Krostitzer Brewery has been an official partner of RB Leipzig since 2010, making this partnership one of the oldest ones in the club’s short history.
The deal makes the brewery’s leading brand Ur-Krostitzer the official beer of Die Roten Bullen. The deal not only grants Ur-Krostitzer branding rights across the club’s assets, but also pouring rights inside the Red Bull Arena.
A new renewal deal was signed in May 2025, extending this partnership until 2030.
Leipziger Gruppe
Leipzig’s city development and supply management firm Leipziger serves as an official partner to RB Leipzig. The partnership that started in 2018 was further extended until 2029 in August 2024.
The deal grants Leipziger branding rights across the club’s physical and digital assets.
Sparkassen-Versicherung Sachsen
Stuttgart-headquartered insurance company Sparkassen Versicherung also serves as a regional partner to RB Leipzig.
In 2024, both parties signed a renewal continuing the partnership further.
The deal grants Sparkassen Versicherung branding rights across the club’s physical and digital assets.
Wurzener
As part of the deal, Wurzener became the regional partner of the Men’s team and official partner of the RBLZ Gaming. The RB Leipzig fans will also be able to enjoy the Wurzener snacks at the Red Bull Arena starting from the 2025/26 season.
MAN
German Bus and Trucking company, MAN has been an official supplier for RB Leipzig since 2020. The RB Leipzig team uses the MAN Coaches for their travel needs. MAN have provided two coaches thus far and customised them as per the team’s needs.
MaXxPrint GmbH
Printing service provider MaXxPrint GmbH is an official supplier for RB Leipzig as mentioned on their official website.
As part of the deal, they provide customised prints to RB Leipzig all through the Red Bull Arena and the city.
The most recent extension was signed between both parties in 2023 until June 2025. No further extension has been announced but the company features as an official supplier on the club’s official website.
PreZero
European Environmental service provider PreZero is an official supplier for RB Leipzig since 2022.
As part of the deal, the organization provides advice and solutions for sustainable waste management at the Red Bull Arena, the RBL Football Academy and the RB Leipzig offices.
PreZero is also helping in the recycling of old spectator seats in the Red Bull Arena. As part of this task, a social project for developing football pitches for children will also be undertaken.
Stroër
German advertising firm Stroër is also an official supplier for RB Leipzig. Stroër provides out-of-home media services to the club to help increase the club’s visibility through various advertising platforms.
Topps
The deal included several activations with the RBLZ Gaming, RB Leipzig fan set, Kids Club ‘Bullis Bande’ and an exclusive and limited RB Leipzig Chrome collection.
Vetter Touristik
German travel agency Vetter Touristik also serves as an official supplier to RB Leipzig. As per the deal, Vetter Touristik extends its services to RB Leipzig for their matchday outings.
Vetter Touristik also managed the team’s travel for the USA Pre-season tour in 2024. Though there has been no news of a renewal, the company features as an official supplier on the club’s official website.
AlphaTauri
Going forward, the team will be kitted out in formal wear from AlphaTauri when travelling for certain away games.
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