Here, we look at the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of RasenBallsport Leipzig e.V., commonly known as RB Leipzig, as their sponsors and partners for the 2025/26 season.
As part of the deal, PUMA provides matchday and training kits to the club’s men’s, women’s, youth, esports, and football school teams. PUMA also holds sponsorship, merchandising, and matchday advertising rights at their home ground, Red Bull Arena, at the RB Leipzig football academy, as well as across TV campaigns.
As part of the deal, Kraken’s logo features on the left sleeve of RB Leipzig’s matchday shirt. Kraken also enjoys visibility on the LED boards and stadium screens of Red Bull Arena.
The deal was further renewed by both parties in September 2024 for the 2024/25 season. No further renewal has been announced, yet the brand features as an Exclusive Partner on the club’s official website.
As part of the deal, the IHG logo features on the RB Leipzig men’s team’s training shirt as well as the sleeve of their matchday shirt during European and domestic cup games. IHG Hotels and Resorts also support the RB Leipzig women’s team, while also enjoying visibility at Red Bull Arena and providing offers to the club and their fan base through its IHG One Rewards loyalty programme.
European construction company ELK signed a partnership agreement with RB Leipzig in July 2024. ELK provides prefabricated houses and is owned by ELK KAMPA Group, a company that offers a wide range of construction and renovation solutions.
This partnership puts the ELK logo on RB Leipzig’s pre-match shirts, on the LED boards and giant screens at Red Bull Arena, as well as across the club’s official digital channels.
BMW has a working plant in Leipzig and provides the club with its range of electric cars. The automotive company also enjoys visibility across Red Bull Arena’s LED boards and giant screens.
As part of its brand activation strategy, BMW Group has also provided a “MINI bench” at Red Bull Arena for the fans, offering them a view from the coach’s perspective.
In September 2023, Energiekonzepte Deutschland (EKD Solar), a Leipzig-based solar energy provider, formed a partnership with local club RB Leipzig, teaming up with them as an official partner.
As part of the deal, EKD Solar officially presents substitutions during RB Leipzig’s men’s and women’s teams’ home games, while also providing suggestions and solutions for sustainable energy usage. EKD also enjoys visibility through the LED boards and screens at Red Bull Arena.
Danish men’s workwear company Mascot International tied up with RB Leipzig as their official partner in January 2024. The company, marketed as Mascot Workwear, manufactures men’s workwear and safety footwear for trade and industry.
Medikamente per Klick is a mail-order pharmacy chain in Europe and has been designated as the official partner of both the men’s and women’s teams of the club. The brand thus enjoys visibility at Red Bull Arena, as well as on the medical kits of the team staff.
In August 2024, RB Leipzig announced a two-year partnership with MERKUR, a Westphalian family business.
The MERKUR Group is an entertainment and leisure company that sells entertainment gaming equipment, games, and solutions. It also operates the MERKUR Casino venue chain, the MERKUR SPIELBANKEN, and casinos on cruises.
As for brand activation, the group’s sports betting subsidiary MERKUR BETS enjoys visibility during RB Leipzig’s Bundesliga matches on the LED boards, screens, and cam carpets at Red Bull Arena. MERKUR is also the official presenter of the Bundesliga table of the RBL men’s team on all digital media.
Austrian fruit juice producer Rauch has served as an official vitamin partner of RB Leipzig since September 2016. In August 2017, the deal was renewed for another two years.
The deal grants the company branding rights across the club’s physical and digital assets. Rauch also supplies its products to the club’s players and to fans on matchdays inside Red Bull Arena.
The Krostitzer Brewery has been an official partner of RB Leipzig since 2010, making this partnership one of the oldest ones in the club’s short history.
The deal makes the brewery’s leading brand Ur-Krostitzer the official beer of Die Roten Bullen. The deal not only grants Ur-Krostitzer branding rights across the club’s assets, but also pouring rights inside Red Bull Arena.
In May 2025, the two renewed their partnership until 2030.
Leipzig’s city development and supply management firm Leipziger serves as an official partner of RB Leipzig. The partnership started in 2018 and was further extended until 2029 in August 2024.
The deal grants Leipziger branding rights across the club’s physical and digital assets.
Stuttgart-headquartered insurance company Sparkassen Versicherung serves as a regional partner of RB Leipzig.
The two last renewed their partnership in 2024.
In July 2025, RB Leipzig onboarded a new regional partner in Wurzener Nahrungsmittel GmbH, a snacks company, signing a two-year deal.
As part of the deal, Wurzener serves as a regional partner of the RB Leipzig men’s team as well as an official partner of RBLZ Gaming. RB Leipzig fans are also able to enjoy Wurzener snacks at Red Bull Arena.
MAN, a German manufacturer of trucks and buses, has been an official supplier of RB Leipzig since 2020. The club use customised MAN coaches for their travel needs.
In August 2024, the two renewed their partnership until 2027.
Printing service provider MaXxPrint GmbH is also an official supplier for RB Leipzig, as mentioned on their official website.
As part of the deal, MaXxPrint provides RB Leipzig with bespoke print solutions. The most recent contract extension agreement between the two was signed in 2023.
As part of the deal, the organisation provides solutions for sustainable waste management at Red Bull Arena, the RBL Football Academy, and the club’s offices. PreZero helps in the recycling of old spectator seats inside Red Bull Arena. A social project for developing football pitches for children has also been undertaken by the company.
German advertising firm Ströer is also an official supplier of RB Leipzig. Ströer provides out-of-home media services to the club to help increase their visibility through various advertising platforms.
The deal entails activations covering RBLZ Gaming, the RB Leipzig fan set, the kids’ club “Bullis Bande”, and an exclusive and limited RB Leipzig Chrome collection.
German travel agency Vetter Touristik also serves as an official supplier to RB Leipzig. As per the deal, Vetter Touristik extends its services to RB Leipzig for their matchday outings.
Vetter Touristik also managed the team’s travel for their US pre-season tour in 2024.
Apart from branding rights, the partnership entails AlphaTauri kitting the team out in bespoke formal wear when travelling for certain away games.
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