Royal Challengers Bengaluru (RCB) have announced consumer technology brand Nothing as the Title Sponsor of their men’s team for the 2026 Indian Premier League (IPL) season.
The announcement marks the second consecutive season of RCB’s partnership with the British company. Nothing smartphones will thus enjoy prominent branding across the defending IPL champions’ jerseys, digital platforms, stadium assets, and fan experiences throughout the season.
Rajesh Menon, Chief Operating Officer, Royal Challengers Bengaluru, commented:
“We’re delighted to welcome Nothing as our Title Sponsor. As one of the fastest-growing consumer tech brands, Nothing aligns naturally with RCB’s creative, next-gen ethos. Building on our championship season, this partnership commits to elevating fan experiences through bold storytelling and innovation.”
Akis Evangelidis, Co-founder & India President, Nothing, added:
“RCB’s journey last season was unreal. It captured the emotion, hunger and energy that define cricket in India. As the fastest growing smartphone brand in India, partnering with the champions as their Title Sponsor feels like the right next step for us. The team’s passion, connection with fans, and fearless approach to competition mirror the values we have built Nothing on. India is at the heart of Nothing’s story, and this collaboration gives us a chance to connect even deeper with the fans.”
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