Real Madrid Club de Fútbol have announced a renewal of their partnership with UAE flag carrier Emirates, which will thus remain their Main Sponsor until 2031.
First signed in 2011, the partnership is now set to span two decades. Emirates will continue to serve as Real Madrid’s Official Main Sponsor and the Official Airline of their men’s and women’s football teams, with the club’s basketball division also added to the agreement. The Emirates logo will thus continue featuring on Real Madrid’s match kits, training apparel, and coaching staff apparel.
Additionally, Emirates will continue enjoying extensive visibility at Real Madrid’s home ground, the Santiago Bernabéu Stadium, and gain access to the club’s training facilities and maintain the Emirates Lounge, an exclusive hospitality area within the stadium. Support for the club’s youth teams is also part of the agreement.
Florentino Pérez, President of Real Madrid CF, commented:
“This agreement is a partnership that reflects the very special relationship we have built over the years. We have been and continue to be together during one of the most successful periods in our history.”
Boutros Boutros, Executive Vice President of Corporate Communications, Marketing, and Brand at Emirates Airline, added:
“Emirates has a long history of supporting football, connecting with millions of people, and bringing communities together through our shared passion for the sport. What we’ve built alongside Real Madrid is a shining example of that commitment: placing fans at the heart of the game, giving them access to unforgettable moments, and inspiring the next generation of supporters and players.”
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