Real Madrid Joins Forces with Positec

Spanish football giants Real Madrid have announced a new strategic partnership with power tools and outdoor power equipment innovator Positec. The partnership will see Positec team up with Real Madrid through their brands, Kress and Worx, to support the club’s sustainability goals.

Real Madrid will use Kress’ satellite-guided robotic mowers at their training complex, Ciudad Real Madrid. Kress will also provide professional-grade, battery-powered handheld equipment to support sustainable landscaping with zero operational emissions and near-silent operation, promoting a comprehensive approach to eco-friendly outdoor care.

Don Gao, CEO, Kress/Worx, commented,

“This is more than a sponsorship. It’s a declaration of intent—to lead with excellence, to innovate responsibly and to raise the global standard of sustainable lawn care.”