Real Madrid CF renew NIVEA MEN partnership

Real Madrid Club de Fútbol have announced an extension of their partnership with personal care brand NIVEA MEN, which will thus remain an Official Partner of their men’s football team.

The partnership will see NIVEA MEN work on fan engagement activities with the goal of bringing fans closer to Los Blancos, while also working with the club to launch consumer activations across India.

Additionally, NIVEA MEN will host giveaways, offering fans a chance to head to Spain to watch Real Madrid live as well as win official club merchandise.

Shweta Dalal, Marketing Director, NIVEA India, commented:

“Football in India today is so much more than a sport; it’s a shared passion that brings people together across cities, screens, and communities. From late-night match screenings to everyday conversations, the love for the game runs deep, especially among young fans who are shaping this culture in exciting new ways. And while this passion is thriving in India, it’s also part of a global culture that unites millions across continents under the same anthem of the beautiful game . Clubs like Real Madrid hold a special place in their hearts, inspiring a sense of belonging and pride. At NIVEA MEN, we see this as an opportunity to connect with fans in a way that feels authentic and meaningful. Much like Real Madrid – whose very name ‘Real’ means royal in Spanish.

“NIVEA MEN stands tall as a trusted ruler in the world of grooming, creating experiences that bring fans closer to the teams they love while making everyday moments a little more special. As true Real Madrid fans say, ‘Hala Madrid’ — stay tuned and keep an eye on the NIVEA MEN Instagram handle for what’s coming next.”