Red Bull Racing extend Oracle title partnership agreement

Red Bull Racing have announced a multi-year extension of their partnership with Oracle. The multinational tech giant will thus remain the Title Partner of the Austrian Formula One outfit.

The partnership will also see Red Bull leverage Oracle Fusion Cloud Applications for finance, HR, and marketing purposes with the aim of boosting productivity, reducing costs, and enhancing both employee and fan experiences.

Red Bull will also work with Oracle on implementing a new AI-powered strategy agent to help their race engineers process information and make decisions. Oracle is also set to continue supporting Red Bull’s Ford Powertrains engine programme and help with advanced race simulations and operational excellence. 

Laurent Mekies, CEO and Team Principal, Red Bull Racing, commented:

“Since Oracle became the Team’s title partner in 2022, the Team has delivered three Drivers’ World Championships, two Constructors’ World Championships, and broken many records. Our partnership with Oracle has been hugely successful, and we are delighted that we will continue together into this new era for F1. We rely on Oracle’s invaluable expertise to help us understand and optimise countless variables with greater precision and speed than the competition. With Oracle Cloud and Oracle AI, we can adapt quickly, make smarter decisions, and sustain the level of performance required to win Championships, and we look forward to continued success in this multi-year partnership.”

Clay Magouyrk, CEO, Oracle, said:

“Oracle Red Bull Racing relies on Oracle Cloud and Oracle AI to achieve the highest levels of performance and solve some of the most complex, time-critical challenges in the world. The same technologies the Team uses to model strategy, refine its hybrid power unit, and deploy the latest AI innovations trackside are the ones powering transformation for companies across every industry. Whether on the track or in the enterprise, Oracle Cloud and Oracle AI deliver the speed and intelligence needed to win.”