Oracle Red Bull Racing team up with PPDS

Oracle Red Bull Racing have teamed up with PPDS, the global provider of Philips Professional Displays and complementary solutions.

The partnership has kicked off with PPDS installing two “fully tailored all weather dvLED displays” at the Formula One team’s headquarters in Milton Keynes. PPDS is designated as the exclusive digital display supplier and Team Partner of the Austrian outfit.

The new deal is part of Red Bull and Philips LED bringing power and sustainability to the Red Bull Technology Campus. Philips’ Public LED 7000 Series is aimed at providing “dynamic power savings, helping to reduce environmental impact and total cost of ownership”, which is in line with Red Bull’s sustainability goals.

Laurent Mekies, CEO and Team Principal at Oracle Red Bull Racing, commented:

“In the high-stakes world of Formula One, following along isn’t an option. From precision displays trackside and bold branding in our hospitality areas, to the stunning LED arc and expansive screen network at the Red Bull Technology Campus, our Philips Professional Displays are uniquely configured to continue the magic of the race and showcase the best for Oracle Red Bull Racing.”

Jae O Choi Park, EMEA Commercial Head at PPDS, said:

“Drawing upon our network of PPDS Partners allows us to augment our Philips Professional Displays with unique solutions for Oracle Red Bull Racing. Indoors, outdoors, and all around, we make it our mission to ensure the best experiences for the team, as well as its visitors and guests.”

Emily Falconer, Head of Events at Oracle Red Bull Racing, added:

“The welcome we give to our visitors and guests at Oracle Red Bull Racing starts from the moment they arrive on Campus. Our Philips LED displays are positioned to ensure an easy and well branded journey, from the gatehouse to our facilities.”