Renuka Singh Thakur becomes brand ambassador for HELL ZERO

Indian cricketer Renuka Singh Thakur has been revealed as the face of HELL ENERGY DRINK’s latest product, HELL ZERO.

The energy drink brand has launched HELL ZERO by roping in the Team India quick as an ambassador.

As the brand ambassador, the 30-year-old will headline multiple marketing campaigns and other initiatives to promote HELL ZERO in India.

On joining HELL ZERO, Renuka Singh Thakur commented:

“I am excited to partner with HELL ENERGY DRINK. As a professional cricketer, maintaining focus and consistency is essential, and it’s great to be associated with a brand that resonates with that mindset. The Zero Sugar variant is a great addition for consumers looking for premium taste without compromise.”

Unnikannan Gangadharan, Director, HELL-ENERGY PRIVATE LIMITED, added:

“The launch of our Zero variant is a strategic milestone as we continue to strengthen our portfolio in India in line with the growing demand for better alternatives among consumers. At the same time, we are delighted to welcome Renuka Singh Thakur as the face of HELL ENERGY DRINK in India. Her commitment to excellence and performance perfectly aligns with our brand ethos, making this association both relevant and impactful.”