The French Tennis Federation (FTF) has announced a partnership with home appliances brand Haier, which thus becomes an Official Partner of the French Open (Roland-Garros) for its ongoing edition.
The partnership will see Haier enjoy a high-visibility presence across the tournament venue and Paris, showcase its cross-category innovations on court, and deliver interactive fan experiences at the Fan Village.
Gilles Moretton, President of the French Tennis Federation, commented:
“We would like to thank Haier, the tournament’s Official Partner, for supporting us in this latest edition of Roland-Garros. Since it began in 2023, our partnership, driven by innovation, has grown increasingly meaningful year after year. This year, spectators at Porte d’Auteuil will be able to enjoy the many activities offered by Haier both within the stadium and at the Tribune Concorde, for an even more intense ‘Roland-Garros’ experience.”
Antony Peart, Director of Brand and Communications at Haier Europe, said:
“Roland-Garros brings together excellence, passion and innovation on a truly global stage.
“As Official Partner once again, we deepen our long-standing commitment to sport and bring our people-first connected technology closer to consumers, partners and fans worldwide.“
The SBI Holdings Inc., which is a financial services company based in Tokyo, Japan has…
The China Open has announced a new partnership with the HSBC Group which will see…
Formula One Mercedes have announced a partnership extension of their long-standing agreement with German manufacturer…
German footballing giants FC Bayern Munich have announced a partnership extension of their long-standing partnership…
American Formula One team Haas have announced a new partnership with Tokyo-based technology firm, NeverMile.…
Indian cricketer Smriti Mandhana has been announced as the new Brand Ambassador of lifestyle jewellery…