The card payment network has signed a three-year deal.
The soon-to-be-launched Prime Volleyball League (PVL) has onboarded card payment network RuPay as its title sponsor. The three-year deal will get underway from 2022, when the first season of the tournament is scheduled to get underway.
After being formally launched in September, the PVL is set to have seven franchises from seven cities around the country, which are — Calicut Heroes, Kochi Blue Spikers, Ahmedabad Defenders, Hyderabad Black Hawks, Chennai Blitz, Bengaluru Torpedoes, and Kolkata Thunderbolts.
The tournament will consist of 24 games, and the auction for the same will be held on December 14, 2021 in Kochi, Kerala.
RuPay, the flagship product of the National Payments Corporation of India, becomes the league’s latest partner alongside Sony Pictures Network, which has already taken over the broadcasting rights, and Baseline Ventures, which will be marketing the PVL. Fantasy gaming company A23 has also signed up as a sponsor.
Rajeeth Pillai, Chief Relationship Management and Marketing, National Payments Corporation of India, commented:
“We are absolutely delighted to associate with the Prime Volleyball League as the title sponsor for three years. With RuPay, we are continuously innovating and powering the digital payments ecosystem in India. Similarly, we believe that Prime Volleyball League will certainly provide a bigger boost to the growth of the volleyball sport and players in our country.”
Tuhin Mishra, Co-founder & MD, Baseline Ventures, added:
“Volleyball is one of the biggest global sports and is hugely popular across the length and breadth of India. Volleyball as a sport is fast-paced, exciting and people from all walks of life play and have played the sport. This sport has a great connection with RuPay as it has so successfully connected the nation with its digital initiatives. RuPay has a strong global footprint as well.”