Here, we look at the organisations enjoying a strong branding presence across the physical and digital assets of San Diego Football Club (SDFC) as their official sponsors and partners for the 2025 Major League Soccer (MLS) season.
Headquartered in Southern California, DIRECTV is an American sports content aggregator and distributor.
The agreement puts the DIRECTV logo on the front of the San Diego matchday shirt for all MLS games.
The “Chrome Club” sponsorship also includes elements exclusive to DIRECTV, including content features, interior and exterior stadium branding, extensive TV-visible signage inside Snapdragon Stadium (their home ground), as well as the opportunity to create co-branded retail promotions.
In addition, the deal makes DIRECTV the official video entertainment provider for various SDFC venues, including the SDFC Performance Center in El Cajon and the club’s Global Headquarters in Little Italy.
In January 2025, San Diego FC announced Sharp HealthCare as their official healthcare partner.
The partnership entails Sharp HealthCare serving as a Chrome Partner as well as the Healthcare and Health Insurance Partner of the club. Sharp also holds the naming rights to SDFC’s Performance Center & Right to Dream Academy, which is thusly called the “Sharp HealthCare Performance Center”.
California Bank & Trust (CB&T), a California-based banking organisation, signed a multi-year Chrome Partnership agreement with San Diego FC in February 2025, which also made the bank the Official Banking Partner of the club.
As part of the agreement, the two parties collaborate on community-based initiatives, which include financial literacy, youth development, and supporting small businesses. CB&T also enjoys exclusive perks, such as access to an “on-the-pitch” premier suite, title sponsorship of select home games, co-branded content, prominent signage inside Snapdragon Stadium, and special retail promotions.
Additionally, as the club’s Official Bank, CB&T works with them to integrate its banking products and services into the club’s ecosystem. The bank’s customers also gain access to exclusive experiences and discounts.
As part of this agreement, Sycuan helps the club to improve fan experience and collaborates with them on community initiatives involving education and sports in the San Diego region. The Sycuan Band of the Kumeyaay Nation is a joint owner of San Diego FC, with Sycuan Tribal Chairman Cody Martinez serving as the club’s Vice Chairman.
Additionally, Sycuan Casino Resort branding features prominently at Snapdragon Stadium in the form of the Sycuan Piers, a deck and lounge that offers an unobstructed view of the field on the south side of the stadium, as well as a food and beverage service with a private bar.
San Diego-headquartered company Qualcomm specialises in semiconductors, software, and services related to wireless technology.
In August 2025, Qualcomm forged a multi-year partnership with San Diego FC as a Chrome Club Partner and the front-of-shirt sponsor of SDFC’s Right to Dream Academy team. Qualcomm’s brand Snapdragon also holds the naming rights to the SDFC home ground.
Additionally, Qualcomm assists in providing software for classroom learning for the club’s Right to Dream academy. The IT company also collaborates with the club on community-driven initiatives, such as the refurbishment of futsal courts across the region.
Palomar is an insurer dealing in residential and commercial insurance. In February 2025, San Diego FC signed a multi-year partnership deal with it, roping it in as their Official Training Jersey Partner.
As part of the agreement, Palomar branding features on the front of the San Diego training shirts as well as across the club’s official digital platforms. SDFC and Palomar also work together on sustainability initiatives, with Palomar providing education opportunities pertaining to earthquake readiness and disaster resilience.
Liberty Military Housing, an American housing provider to military families, teamed up with San Diego FC in May 2025.
As part of the partnership, Liberty Military Housing has served as the Presenting Partner of SDFC’s “Stars and Stripes Night”, celebrating American independence day and military families. The company also sponsors the “Hero of the Match” moment after every San Diego home game, where it recognises military families and provides them with a special matchday experience.
San Diego FC partnered with Mexican blue agave tequila company Dios Azúl in November 2024.
As per the agreement, Dios Azúl became the club’s first-ever “Official Tequila” partner. Dios Azúl thus features prominently on the pitch-side LED screens and advertising boards at Snapdragon Stadium. The tequila brand is also responsible for sponsoring post-match parties.
In February 2025, San Diego FC signed a multi-year deal with Mexican brewery Modelo, owned by Anheuser-Busch InBev, bringing it on board as their official beer partner as well as a chrome club partner and founding partner.
The partnership entails co-branded giveaways, in-stadium activations, and pre-match fan zone celebrations. Modelo enjoys branding rights at Snapdragon Stadium via pitch-side LED boards, scoreboards, and video boards, along with branded fan-cams for goal celebrations, also part of the agreement. Modelo also serves as the presenting partner for the annual match between SDFC and Club Tijuana.
As the Official Tailgate Partner of SDFC, Toyota works on unique activations during select matches throughout the season. The local dealerships also aim to connect with SDFC fans to drive brand loyalty.
German sportswear and sporting goods company Adidas serves as San Diego FC’s official kit partner as per its overarching deal with Major League Soccer.
Adidas provides SDFC with matchday kits, training kits, and accessories.
In December 2024, the two parties unveiled SDFC’s inaugural jersey ahead of the 2025 MLS season.
As per the deal, Agramont provides solutions to manage the club’s travel, equipment, and other logistical needs. Agramont also collaborates with the club on several community outreach programmes to promote football.
Alaska Airlines announced a partnership with San Diego FC in February 2025. The airline thus serves as the official airline partner of San Diego FC as well as San Diego Wave FC.
Alaska Airlines also serves as the entitlement partner for Snapdragon Stadium’s southeast gate entrance.
As part of its brand activation strategy, Alaska Airlines offers fans “special benefits, including chances to win stadium seat upgrades, expedited stadium entry, and priority boarding while wearing team gear.”
As part of the deal, Alliant holds branding rights at Snapdragon Stadium, with its logo featuring on the pitch-side LED boards as well as across the club’s official digital channels. Alliant has also served as a presenting partner of a San Diego FC commercial event.
Miramar-based non-alcoholic beer company Athletic Brewing is the official non-alcoholic beer partner of San Diego FC.
As part of the agreement, Athletic Brewing Company products are made available at Snapdragon Stadium.
The California Army National Guard is a part-time military force and one of three components of the California National Guard. It is also a reserve component of the United States Army and part of the National Guard of the United States of America.
As per San Diego FC’s official website, the California Army National Guard is an official partner of the club.
Carl’s Jr, an American fast-food burger chain, Carl’s Jr. was announced as San Diego FC’s official burger partner in February 2025.
The two parties also collaborate to present a “Rising Star” award to high-performing children in the San Diego area, be it in school, sports, or community-related activities.
Hawthorne Cat is a cat equipment dealer in San Diego, the Hawaiian Islands, and the Pacific region. It announced a partnership with San Diego FC in March 2025.
Cutwater Spirits is a San Diego-based distillery known for its canned cocktails. It offers a variety of cocktails based on alcoholic bases, such as rum, vodka, tequila, American whisky, and gin.
Félix Pago develops chat-based money transfer solutions, through which money can be transferred from the US to people in Mexico, Guatemala, and Honduras.
Félix Pago serves as the official money transfer partner of San Diego FC.
San Diego FC have a partnership in place with San Diego Ford Dealers.
GOVX is one of a military and government e-commerce website that has a selection of more than 1,000 lifestyle brands and offer massive discounts and offers to consumers.
In June 2025, National University Harmony Academy signed a partnership agreement with San Diego FC.
Over the course of their partnership, the two parties have collaborated to support student-athletes and help bring various opportunities to students in football and education.
iHeartRadio is a radio network owned by American mass media company iHeartMedia.
InterContinental Hotels & Resorts (IHG) is a British hospitality company with 19 hotel brands, including InterContinental, Holiday Inn, and Crowne Plaza, among others.
InterContinental San Diego has a partnership in place with San Diego FC, as per the club’s official website.
Irish whiskey brand Jameson is also an official partner of San Diego FC. The Pernod Ricard-owned whiskey brand is, in fact, an official sponsor of Major League Soccer.
MediExcel Health Plan is a California-licensed Health Maintenance Organization (HMO) that provides healthcare benefits for companies in the San Diego region. It also focuses on binational healthcare, which includes healthcare services in Mexico.
The healthcare provider signed a multi-year deal with San Diego FC in January 2025, coming on board as an official partner.
American brewery Anheuser-Busch-owned beer brand Michelob Ultra is a partner of San Diego FC, as per the club’s official website.
As part of its SDFC brand activation strategy, Michelob Ultra hosts “Hispanic Heritage Nights” at Snapdragon Stadium to honour the club’s diverse fan base. The beer brand is also a presenting partner of the MLS Player of the Matchday award.
Mission Personal Injury Lawyers is a San Diego-based law firm that represents personal injury clients across Southern California.
As per the partnership, the coffee company operates a coffee bar inside Sharp HealthCare Performance Center — the club’s training facility — where it has set up its own Mavam espresso machine while offering various coffee flavours.
As part of the partnership, SDFC and the MTS have also collaborated to launch club-themed trolleys and buses to encourage fans to take public transit to Snapdragon Stadium. The MTS has also introduced an SDFC season pass, which offers matchgoing fans a discounted fare of US$56 for all 17 regular-season home matches.
San Diego-based Point Loma Nazarene University signed a partnership deal with San Diego FC in April 2025 to collaborate on promoting education and sports development.
The partnership offers PLNU students exclusive internships, hands-on experience, and opportunities to collaborate with professionals in sports management, marketing, and event coordination as part of SDFC’s development programmes.
Refine Soccer Training is the official training partner of San Diego FC.
As per the agreement, Refine Soccer Training helps with the youth development programmes at the club. Refine Soccer’s coaches, technology, and expertise in youth technical development assist San Diego FC’s aim of developing top-level youth talent in its academy.
San Diego Community Power is a community-driven provider of sustainable energy and power in the San Diego region.
The energy company partnered with the city’s local football club, San Diego FC, in April 2025 to promote clean energy and sustainability in the region.
San Diego-based utility company San Diego Gas and Electricity (SDGE) is a subsidiary of Sempra and an official partner of SDFC, as per the club’s official website.
Headquartered in San Diego, San Diego Zoo Wildlife Alliance is a non-profit organisation that looks after the San Diego Zoo and the San Diego Safari Park.
The Alliance collaborates with several international groups and experts to protect rare species, including the California condors, Sumatran tigers, and rhinos.
SeaWorld is a theme park based in San Diego, California. SeaWorld is located in Mission Bay Park and is a marine mammal park, an oceanarium, a public aquarium, as well as a marine animal rehabilitation centre.
SeaWorld has been involved in several events in collaboration with San Diego FC.
Qualcomm-owned brand Snapdragon is an official partner of San Diego FC as part of the multi-year agreement between Qualcomm and San Diego FC.
As per the deal, Snapdragon holds the naming rights to the SDFC home ground.
Car wash company Soapy Joe’s was announced as an official partner of San Diego FC in March 2025.
The partnership entails the company providing high-tech cameras and technology to the club.
Ticketmaster, a ticketing platform, serves as the official ticketing partner of San Diego FC, thus serving as the sole platform for purchasing tickets to SDFC home games at Snapdragon Stadium.
Signage solutions company V Group also has a partnership agreement in place with San Diego FC.
As per the agreement, V Group provides the club with branding and signage solutions, while also helping the club with in-stadium activations, such as the Chrome Ball Tour.
Vessel, a manufacturer of premium golf bags, light bags, and accessories, is also an official partner of San Diego FC, as per the club’s official website.
Headquartered in Mexico City, Volaris is a low-cost airline that operates across North America, Central America, and South America.
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