McLaren joins hands with Freshworks

McLaren Racing has announced a new multi-year deal with IT software provider, Freshworks, who will join as an Official Partner of the McLaren Formula One team. The deal will see McLaren use Freshwork’s ITSM solution, Freshservice, to enhance the team’s productivity via efficient and improved IT services. Freshworks branding will also be present on the McLaren Formula One team race cars and team kit.

Zak Brown, CEO, McLaren Racing, said,

“Boosting our efficiencies off the track is a key factor in improving our performance on it. With industry-leading partners such as Freshworks, we’re able to do just that, and I’m delighted to welcome them to the team.”

Dennis Woodside, CEO, Freshworks, added,

“We partner with McLaren Racing to optimise their IT operations, enhancing their critical support for winning performance. Our enterprise-grade solutions are designed for ease of implementation, use, and configuration, accelerating McLaren IT’s capabilities with AI. We’re proud to deliver intuitive software that directly supports their mission to eliminate complexity on and off the track.”