This article contains information regarding the organisations enjoying a strong branding presence across the Saudi Arabia men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Saudi Arabian Football Federation.
Name of the football association: Saudi Arabian Football Federation (SAFF)
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In 2011, American sportswear company Nike took over the supply and sponsorship of the SAFF national teams’ (both men’s and women’s) kits from rival German brand Puma.
HungerStation is a Saudi Arabia-based food and groceries delivery business that was started in 2012. In December 2021, it signed a collaboration agreement with the SAFF. As per the deal between the two parties, HungerStation is the official sponsor of the Saudi Arabia nation football teams.
Berain, a Saudi Arabian bottled water company, has a deal in place with the SAFF that covers its senior (both men’s and women’s) as well as youth teams.
Berain was also confirmed as the Saudi Super Cup’s official sponsor in January 2021 by the SAFF. The competition was renamed “Berain Super Cup Saudi Arabia” when the bottled water corporation won the naming rights.
Saudi National Bank
Saudi National Bank (SNB), which was established in 1953 (originally known as National Commercial Bank) and is also known as SNB AlAhli, initially struck a deal with the SAFF in 2017 and later renewed it in 2021. The current deal between the two parties is set to run until 2024.
The Saudi Arabia national teams (men’s, women’s and youth), the Custodian of the Two Holy Mosques Cup, and the Saudi Super Cup are all sponsored by SNB AlAhli as part of its formal collaboration with the SAFF.
In June 2021, Maestro Pizza, a Riyadh-based Saudi Arabian pizzeria chain, and the SAFF reached an agreement, which would see Maestro Pizza support SAFF events and initiatives as well as the Saudi Arabia men’s and women’s national football teams through 2023.
Budget Saudi Arabia
Budget International, a car rental company, is also an official sponsor of the Saudi Arabia men’s and women’s national football teams.