This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the Major League Soccer (MLS) club Seattle Sounders FC, as their sponsors for the 2025 season.
The partnership between the Seattle Sounders and Adidas began when the Sounders joined Major League Soccer (MLS) and Adidas became the official kit provider for the league in 2009, the same year the Sounders began playing in MLS.
In 2017, the club participated in the MLS WORKS Greener Goals program, which expanded the Adidas and Parley partnership to include all MLS clubs, including the Sounders.
Seattle Sounders FC have entered a partnership with the Puyallup Tribe of Indians’ Emerald Queen Casino to make EQC the club’s Official Casino and Entertainment Partner through 2027.
The agreement also includes a strong community-based component, with the Rave Green and Puyallup Tribe collaborating through the lens of Seattle’s Social Justice Framework on projects ranging from sustainability to defending the right to play.
As the Sounders’ Official Casino and Entertainment Partner, the Puyallup Tribe and EQC will receive increased exposure through integration with the club on matchdays, television broadcasts and social media channels.
Additionally, the Sounders charitable arm, RAVE Foundation, is working closely with the Puyallup Tribe and EQC on initiatives designed to strengthen and improve life for underserved communities in the region.
In January 2023, the Seattle Sounders agreed a ten-year partnership with Providence, which saw the healthcare provider become the franchise’s new jersey sponsor ahead of the 2023 season.
As part of the deal, Providence branding will feature on Seattle’s home and away jerseys, as well as on travel jackets, rain and stadium jackets, official polo shirts, and on all Sounders development teams’ kits.
The deal also includes Providence becoming the official medical services provider and official healthcare partner of the Sounders, with its physicians to act as team doctors.
Although the financial terms were not disclosed, reports suggested the deal to be close to US$10 million per year towards the end of the contract.
In June 2023, Regence BlueShield and Seattle Sounders FC announced a multi-year partnership, where Regence became the club’s official health plan partner.
The partnership’s core focus is to support youth physical and mental health through football-related programs like community clinics and mini-pitch construction via the Sounders’ RAVE Foundation.
Regence also sponsors the “Dream Team” program, where children walk out with players, and contributes to mini-pitch funding through its “Corners for Community” initiative at home matches.
In February 2024, long-time partners Western Washington Toyota Dealers Association (WWTDA) renewed their partnership with Sounders FC in a multi-year deal with Toyota serving as Presenting Partner of the 2024 Season.
As part of the deal, fans will be able to see the partnership reflected across multiple team platforms throughout the year.
Umpqua Bank and Seattle Sounders FC announced a multi-year partnership in June 2024, making Umpqua Bank the Official Banking Partner of the club.
The partnership includes the Umpqua x Sounders FC Small Business Accelerator Program, which will support local businesses through exposure and education, and features community engagement with the Boys & Girls Club.
The deal also highlights a shared commitment to the region as Seattle prepares to host the 2026 FIFA World Cup.
American Family Insurance signed a multi-year partnership deal with Seattle Sounders FC in April 2023, expanding its football sponsorship portfolio to include three Major League Soccer (MLS) clubs.
This partnership is part of the insurance company’s strategy to increase its presence in the sport and connect with fans through authentic marketing campaigns.
The Seattle Sounders FC partnered with Amperity, a customer data platform, in April 2021.
By leveraging Amperity’s platform, the Seattle Sounders FC could better understand fan behavior and preferences, allowing for more relevant communications, streamlined customer experiences, and stronger long-term loyalty and engagement.
BODYARMOR is an official sports drink of Major League Soccer (MLS) and has exclusive partnerships with several individual MLS teams, including the Seattle Sounders FC, as part of a larger deal announced in January 2020.
As part of this multi-year partnership, BODYARMOR provides hydration for the players and supports the club’s community initiatives.
Seattle Sounders FC and Arena Sports announced a multi-year partnership in September 2024, establishing Arena Sports as the Official Youth Sports Partner of the Sounders to strengthen the local football community through youth-focused programs, events, and small-sided indoor football, fostering a love for the game from young players to adults.
Arena Sports is now the designated youth sports partner for the Sounders. As part of the agreement, the partnership will involve the Sounders in Lil’ Kickers’ youth football camps, blending professional-level training with the program’s child development philosophy.
In February 2022, the Sounders FC announced their new headquarters and training facility would be at the former Boeing site in Renton. This move brings all of the club’s operations under one roof for the first time in team history.
However, in September 2025, the two entities became partners as part of the “Change Champion” initiative, a program that highlights and supports local organisations making a positive impact in the community.
This partnership also involves the Sounders FC Center at Longacres, the team’s new state-of-the-art facility located at Boeing’s former commercial aviation headquarters in Renton, Washington.
Tequila Herradura is a brand owned by Brown-Forman Corporation, one of the largest spirits and wine businesses in the country.
The company has a significant, multi-million dollar partnership with Soccer United Marketing (SUM), the commercial arm of MLS – making it the official tequila sponsor for Major League Soccer.
This broad partnership provides the brand with a platform to activate its brands, including Herradura, across various MLS events and teams, including the Seattle Sounders.
The Seattle Sounders announced a multi-year partnership agreement with Clear, a global brand of anti-dandruff shampoo, the manufacturer is owned by the British-Dutch company Unilever.
The partnership provides fans with a biometric-based expedited entry lane at Lumen Field, allowing for faster access by using a finger scan.
Moreover, in previous years, CLEAR also served as a health screening solution provider.
Continental Tire is a long-standing partner and Official Tire of Major League Soccer, a relationship that began in 2010.
As part of the larger MLS initiative, Continental Tire co-sponsors several MLS teams, including the Seattle Sounders FC.
In May 2025, both Continental and the MLS announced a new multi-year extension to their existing deal.
Cook Solutions Group (CSG) is a Portland-based solutions provider in the banking and security spaces since 2002.
While there are no reported details regarding this partnership, the Seattle Sounders have listed Cook Solutions Group as one of their marketing partners.
In April 2024, the Seattle Sounders announced signing three new sponsorship deals, including a new multi-year partnership agreement with Dark Horse Wines.
As Official Wine Partner, Dark Horse Wines and Sounders FC will work together to raise awareness throughout the club’s large and dedicated fan base about the luxury of high-quality wine at an affordable price point.
Dark Horse will also have a significant presence at Sounders FC home matches encouraging fans 21 and older to sip some Dark Horse while cheering for the Rave Green.
Delta Airlines, an American airline company, has been serving as an official partner to the Seattle Sounders since 2013. It also serves as the official airline of the team.
As part of the deal, Delta engages with Sounders fans through season-long promotions for both home and away matches, including giveaways of travel and tickets to games.
According to some reports, the partnership also entails increased exposure for Delta within the stadium and on television and radio broadcasts.
In September 2024, Discount Tire and the Seattle Sounders FC announced a new multi-year partnership where Discount Tire became the official tire retailer for the Sounders for the 2024-2026 seasons.
As part of the agreement, this partnership will feature branding, tire safety tips in the stadium and on radio broadcasts, and collaborations on the Sounders’ website and mobile apps.
Moreover, this deal is part of Discount Tire’s broader sponsorship of Major League Soccer (MLS) and includes its role as the official tire retailer for the league itself.
El Rinconsito is a Washington-based restaurant chain known for serving authentic Mexican cuisine. It currently serves as an official sponsor of the Seattle Sounders.
Gallagher is a global leader in insurance brokerage, risk management and consulting services. While there haven’t been any reports highlighting this deal, the Seattle Sounders club website lists Gallagher as one of its marketing partners.
KPMG is a British multinational professional services network – also one of the Big Four accounting firms, along with Ernst & Young (EY), Deloitte, and PwC – has a partnership with the Seattle Sounders FC to present the “Science of Soccer Program,” a community initiative that uses football to teach STEM concepts to youth in Washington State.
This program is a collaborative effort between KPMG, the Sounders, and the Rave Foundation, and it involves free training for educators who then bring STEM lessons into their classrooms using football-based activities.
In March 2025, Lotte Hotel Seattle – part of the Lotte Hotels & Resorts chain – partnered with the Seattle Sounders FC in 2025 to become their official hotel partner, offering a “Match Day Getaway” package for fans.
The package includes complimentary future match tickets, transportation to Lumen Field, discounts at the hotel’s restaurant, a spa credit, and waived parking fees.
The partnership aims to provide a luxurious and convenient game-day experience for Sounders fans.
In March 2024, McDonald’s of Western Washington and Sounders FC signed a multi-year agreement making McDonald’s an official partner in the quick service restaurant category.
Within the partnership, the Rave Green and McDonald’s launched a celebratory promotion with a special way to thank fans in the “Sounders Win, YOU Win” promotion.
Through this campaign, fans can redeem a free McChicken with any purchase of $2 or more the day after any Sounders win, home or away. The deal is available exclusively in the McDonald’s app beginning at lunch hours at participating Western Washington McDonald’s locations.
O’Reilly Auto Parts, an American automotive part retailer, signed a multi-year partnership with the Seattle Sounders in April 2025, becoming the club’s Official Automotive Part Retailer.
In April 2024, Seattle Sounders announced that the club and Rad Power Bikes have signed a multi-year partnership making Rad the Official and Exclusive Ebike of Sounders FC.
The partnership centres around sustainability, with Rad activating at Sounders FC matches in various capacities, including giving fans the opportunity to test ride and learn about ebikes and even win a custom Sounders FC x Rad ebike of their own.
Rockstar Energy Drink is a brand of energy drinks co-owned by Celsius Holdings (In US and Canada) and PepsiCo (internationally). The Seattle Sounders official club website currently lists this energy drink brand as one of its official marketing partners.
In March 2024, SGB (Schroeter Goldmark Bender) announced their partnership agreement with the Seattle Sounders FC for their 2024 50th Anniversary season, focusing on community involvement with the Sounders’ RAVE Foundation and community outreach in the Northwest, a region where both organisations have deep roots.
The partnership aims to deepen the firm’s connection with the Sounders’ fan base while emphasising shared values of teamwork and winning. SGB also supports the RAVE Foundation’s mission to provide football access for children regardless of their ZIP code, aligning with their belief in top-notch legal representation for all.
SharpeVision is a Washington-based vision correction and eye surgery centre offering procedures like LASIK, EVO ICL, and cataract surgery, focusing on patient experience and value. The Seattle Sounders official club website currently lists this chain of ophthalmology clinics as one of its official marketing partners.
The Seattle Sounders and Sound Transit a collaborative relationship where the Washington-based public transit agency provides increased public transportation services for Sounders FC matches to encourage fans to use transit, thereby creating a convenient travel solution for game-goers.
For major events like the FIFA Club World Cup in 2025, this partnership involved operating extra Link light rail and Sounder train service to accommodate large crowds and promote the use of public transit as an alternative to traffic.
Sparkling Ice, a brand of sparkling water with natural flavors, created by the company Talking Rain, and the Seattle Sounders announced a multi-year marketing partnership, established in June 2024, making Sparkling Ice the official sparkling refreshment of the club.
The deal includes a branded “Sparkling Ice Anything But Subtle Fan Decoration Zone” at Sounders matches, offering activities like face painting for fans.
Starbucks is an American company that operates the largest coffeehouse chain and is one of the most recognisable brands in the world.
As the club’s official pride partner, the brand has organised various events and activations including observing Pride Month throughout the month of June with a variety of special activities to recognise and celebrate the LGBTQ+ community, as part of the clubs’ commitments to Advance Equity for All and Champion and Affirm the Power of Women, Girls and Gender Diverse People.
In December 2020, Seattle Sounders FC announced that the club will be partnering with Ticketmaster, making the company the club’s official ticketing partner beginning in 2021.
Ticketmaster replaced SeatGeek as Seattle’s official primary and resale ticketing platform, resuming a relationship between the Rave Green and the world’s largest ticketing platform. Sounders FC and Ticketmaster were partners from the club’s MLS expansion launch in 2009 through the 2017 season.
In December 2022, Seattle Sounders FC’s charitable partner, RAVE Foundation, announced that the University of Washington, one of the nation’s preeminent public universities, joined the organisation as presenting sponsor of RAVE Foundation Soccer Camps.
Through its camp program, RAVE offers free, high-quality soccer training utilising qualified coaches and mentors to model inclusivity, teamwork and positive reinforcement so all participants feel supported while learning new soccer skills and having fun. Camps and clinics are hosted on both RAVE Fields and schools, parks and community centers in underserved neighborhoods.
Washington’s Lottery partnered with Seattle Sounders FC as a multi-year corporate sponsor, announced in April 2024 alongside other new partnerships.
This agreement is part of the club’s effort to expand its corporate sponsor base, though specific details of the marketing deal have not been made public beyond the partnership announcement itself.
In May 2015, Seattle Sounders reached an agreement with Sea Mar Community Health Centers to broadcast Sounders FC matches on El Rey 1360 AM.
As part of the deal, El Rey 1360 AM broadcasts Seattle Sounders FC matches in Spanish, acting as a key media partner for the team. This partnership, alongside a broader deal with iHeartMedia Seattle, allows for the Spanish-language coverage of Sounders matches on the AM station.
In May 2025, Seattle Sounders FC and Seattle Reign FC announced a historic multi-year partnership with FOX 13 Seattle, creating a unified broadcast platform for both clubs for the first time in the region’s storied football history.
This landmark collaboration, designating FOX 13 Seattle as the Official Flagship Local Broadcast Partner of both Sounders FC and Reign FC, underscores the combined strength and growing impact of men’s and women’s professional football.
For Sounders FC, the partnership includes a diverse array of shoulder programming, news and sports coverage, in addition to in-season specials and features throughout the year. Live Sounders FC matches continue to air on MLS Season Pass on Apple TV.
In May 2025, Seattle Sounders FC and Seattle Reign FC agreed on a new multi-year agreement with iHeartMedia Seattle, expanding their audio partnership to bring both clubs under one broadcast umbrella.
The deal extends iHeart’s role as the flagship audio partner of the Sounders and formally welcomes Reign FC into the fold, creating unified coverage of Seattle’s top-tier men’s and women’s football teams.
As part of this agreement, iHeartMedia Seattle will carry Sounders and Reign matches across its network, including “Sports Radio 93.3” KJR-AM/FM (950/93.3), and the iHeartRadio app.
Moreover, for the Sounders, all MLS matches, including playoffs, will air with full pre- and post-match programming. Reign FC will see six matches broadcast this season, growing to 10 in future seasons, marking the first time the club has had terrestrial radio coverage.
The Seattle Times is an American daily newspaper based in Seattle, Washington. Founded in 1891, it has the largest circulation of any newspaper in the state of Washington and the Pacific Northwest region. As per the Seattle Sounders’ club website, The Seattle Times is one of the club’s official media partners.
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