Here, we look at the organisations enjoying a strong branding presence across the physical and digital assets of Seattle Sounders FC as their official sponsors and partners for the 2025 Major League Soccer season.
The partnership between Seattle Sounders and Adidas began when the former joined Major League Soccer in 2009 and Adidas became the official kit provider for the league that year.
In 2017, the club participated in the MLS WORKS Greener Goals programme, which expanded the Adidas and Parley partnership to include all MLS clubs, including the Sounders.
Seattle Sounders have in place a partnership with the Puyallup Tribe of Indians’ Emerald Queen Casino, which makes EQC their Official Casino and Entertainment Partner through 2027.
The agreement includes a strong community-based component, with the two parties collaborating through the Seattle Social Justice Framework on projects ranging from sustainability to defending the right to play. As the Sounders’ Official Casino and Entertainment Partner, the Puyallup Tribe and EQC receive exposure through matchday integration, television broadcasts, and social media channels.
Additionally, the Sounders’ charitable arm, RAVE Foundation, works with the Puyallup Tribe and EQC on initiatives designed to strengthen and improve life for under-served communities in the region.
In January 2023, the Sounders agreed a ten-year partnership with Providence, which saw the healthcare provider become their jersey sponsor ahead of the 2023 season.
As part of the deal, Providence branding features on the Sounders’ home and away matchday shirts, as well as on travel jackets, rain and stadium jackets, official polo shirts, and all their development teams’ kits. The deal also includes Providence acting as the official medical services provider and official healthcare partner of the Sounders, with its physicians acting as team doctors.
In June 2023, Regence BlueShield and Seattle Sounders FC announced a multi-year partnership, which made the insurance company the club’s official health plan partner.
The partnership’s core focus is to support youth physical and mental health through football-related programmes like community clinics and mini-pitch construction via RAVE Foundation. Regence also sponsors the “Dream Team” programme, through which children walk out with players as mascots on matchdays. The programme also contributes to mini-pitch funding through its “Corners for Community” initiative at Sounders home games.
In February 2024, Western Washington Toyota Dealers Association (WWTDA), a long-time partner, renewed its association with the Sounders in a multi-year deal, with Toyota also becoming a Presenting Partner of the 2024 MLS season.
Umpqua Bank and Seattle Sounders FC announced a multi-year partnership in June 2024, which made the former the Official Banking Partner of the club.
The partnership includes the “Umpqua x Sounders FC Small Business Accelerator” programme, which is aimed at supporting local businesses through exposure and education. The deal also highlights a shared commitment to the region as Seattle prepares to host the 2026 FIFA World Cup.
American Family Insurance signed a multi-year partnership agreement with Seattle Sounders FC in April 2023, expanding its football sponsorship portfolio to include three MLS clubs.
This partnership is part of the insurance company’s strategy to increase its presence in the sport and connect with fans through authentic marketing campaigns.
Seattle Sounders FC partnered with Amperity, a customer data platform, in April 2021.
The partnership entails the club leveraging Amperity’s platform to better understand fan behaviour and preferences, allowing for more relevant communications and streamlined customer experiences in hopes of stronger loyalty and engagement.
BODYARMOR acts as an official sports drink of Major League Soccer and has exclusive partnership agreements in place with several of its clubs — including Seattle Sounders FC — as part of a larger deal announced in January 2020.
As per this multi-year partnership, BODYARMOR provides hydration to Sounders players as well as supports the club’s community initiatives.
Seattle Sounders FC and Arena Sports announced a multi-year partnership in September 2024, which established the latter as the Official Youth Sports Partner of the club with the aim of strengthening the local football community through youth-focused programmes, events, and indoor football.
The partnership involves the Sounders in Lil’ Kickers’ youth football camps, blending professional-level training with the programme’s child development philosophy.
In February 2022, the Sounders announced that their new headquarters and training facility would be at the former Boeing site in Renton in King County, Washington, thus bringing all club operations under one roof for the first time in Sounders history.
In September 2025, Boeing and Seattle Sounders became partners as part of the “Change Champion” initiative, a programme aimed at highlighting and supporting local organisations making a positive impact in the community.
Tequila Herradura is a brand owned by Brown-Forman Corporation, one of the largest spirits and wine businesses in the US.
Brown-Forman has in place a significant, multi-million-dollar partnership with Soccer United Marketing (SUM), the commercial arm of MLS, which designates it as the league’s official tequila sponsor.
This broad partnership provides the brand with a platform to activate its brands, including Tequila Herradura, across various MLS events and teams, including Seattle Sounders.
In August 2018, Seattle Sounders teamed up with CLEAR, biometric identity platform company, to offer visitors to their home ground an “expedited” entry via a finger scan.
Continental Tire is a long-standing partner and Official Tire of Major League Soccer, a relationship that began in 2010.
As part of the larger MLS initiative, the German global tyre maker co-sponsors several MLS teams, including Seattle Sounders.
In May 2025, both Continental and MLS announced a multi-year extension to their existing agreement.
Cook Solutions Group (CSG) is a Portland-based solutions provider in the banking and security spaces since 2002.
In April 2024, the Sounders announced signing three new sponsorship deals, including a multi-year agreement with Dark Horse Wines.
As their Official Wine Partner, Dark Horse Wines works with the club to raise awareness about the luxury of high-quality wine at affordable prices. Dark Horse also enjoys a significant presence at Sounders home matches at Lumen Field.
This American airline company has been serving as an official partner of the Sounders since 2013. It also serves as the official airline of the club.
As part of the deal, Delta engages with Sounders fans through season-long promotions for both home and away matches, including giveaways of travel and tickets to games. The partnership also entails exposure for Delta within the stadium and on television and radio broadcasts.
In September 2024, Discount Tire and Seattle Sounders FC announced a multi-year partnership, which designated Discount as the official tyre retailer of the Sounders between 2024 and 2026.
This partnership features branding, tyre safety tips both at Lumen Field and via radio broadcasts, and collaborations on the Sounders’ official digital platforms.
This deal is part of Discount’s broader sponsorship of Major League Soccer, which makes it the official tyre retailer of the league itself.
El Rinconsito is a Washington-based restaurant chain known for serving authentic Mexican cuisine.
Gallagher is a provider of insurance brokerage, risk management, and consulting services and is headquartered in Rolling Meadows, Illinois.
KPMG is a British multinational professional services network, one of the “Big Four” accounting firms along with Ernst & Young (EY), Deloitte, and PwC.
Through its partnership with the Sounders, KPMG presents the “Science of Soccer” programme, a community initiative that uses football to teach STEM concepts to youth in the US state of Washington.
In March 2025, Lotte Hotel Seattle, part of the Lotte Hotels & Resorts chain, teamed up with the Sounders to become their official hotel partner.
Lotte thus offers a “Match Day Getaway” package to Sounders fans. The package includes complimentary match tickets, transportation to Lumen Field, discounts at the hotel’s restaurant, a spa credit, and waived parking fees.
In March 2024, McDonald’s of Western Washington and Sounders FC signed a multi-year partnership agreement, which made McDonald’s an official partner of the club in the quick service restaurant category.
Within the partnership, the Rave Green and McDonald’s have worked on celebratory promotions, like the “Sounders Win, YOU Win” promotion, which offered fans a chance to redeem a free McChicken with any purchase of US$2 or more the day after any Sounders win, home or away.
O’Reilly Auto Parts, an American automotive parts retailer, signed a multi-year partnership agreement with the Sounders in April 2025, thus becoming their Official Automotive Part Retailer.
In April 2024, Seattle Sounders announced a multi-year partnership with Rad Power Bikes, bringing it on board as their Official and Exclusive e-bike provider.
The partnership focuses on sustainability and entails activations at Sounders games, test rides for fans, as well as a chance to win a custom “Sounders FC x Rad” e-bike.
Rockstar Energy Drink is a brand of energy drinks co-owned by Celsius Holdings in the US and Canada and PepsiCo internationally.
In March 2024, SGB (Schroeter Goldmark Bender) announced its partnership with the Sounders for their 50th Anniversary season, focusing on community involvement with RAVE Foundation and community outreach in the Northwest, a region where both organisations have deep roots.
The partnership aims to deepen the firm’s connection with the Sounders’ fan base while emphasising shared values of teamwork and winning. SGB also supports the RAVE Foundation’s mission to provide football access for children regardless of their ZIP code.
SharpeVision is a Bellevue, Washington–based vision correction and eye surgery centre, offering procedures like LASIK, EVO ICL, and cataract surgery.
The Sounders and Sound Transit have a collaborative relationship, as per which the Washington-based public transit agency provides increased public transportation services for Sounders games, encouraging fans to use public transit.
During the 2025 FIFA Club World Cup, this partnership involved operating extra Link light rail and Sounder train service to accommodate large crowds.
Sparkling Ice, a brand of sparkling water from Talking Rain, announced a multi-year marketing partnership with the Sounders in June 2024, which made Sparkling Ice the official sparkling refreshment of the club.
The deal includes a branded “Sparkling Ice Anything But Subtle Fan Decoration Zone” at Lumen Field for Sounders matches, offering activities like face painting for fans.
Starbucks is an American company that operates one of the largest coffeehouse chains in the world and is one of the most recognisable brands globally.
As the club’s official pride partner, Starbucks has organised various events and activations, including observing Pride Month throughout the month of June with a variety of special activities to recognise and celebrate the LGBTQIA+ community, aligning with the club’s commitment to inclusivity.
In December 2020, Seattle Sounders FC announced that Ticketmaster would become their official ticketing partner, starting with the 2021 season.
Ticketmaster replaced SeatGeek as the Sounders’ official primary and resale ticketing platform. The two were partners before as well, from the club’s MLS expansion launch in 2009 through the 2017 season.
In December 2022, Sounders charity arm RAVE Foundation announced that the University of Washington would become a presenting sponsor of the RAVE Foundation Soccer Camps.
Through its camp programme, RAVE offers free football training from qualified coaches. These camps and clinics are hosted on both RAVE Fields and schools, parks, and community centres in underserved neighbourhoods.
A multi-year corporate sponsorship agreement between Washington’s Lottery and Seattle Sounders was announced in April 2024 alongside other new partnerships. This agreement is part of the club’s efforts to expand their corporate sponsor base.
In May 2015, the Sounders reached an agreement with Sea Mar Community Health Centers to broadcast Sounders games on El Rey 1360AM.
As part of the deal, El Rey 1360AM broadcasts Sounders matches in Spanish, acting as a key media partner for the team. This partnership, alongside a broader deal with iHeartMedia Seattle, allows for the Spanish-language coverage of Sounders matches on the AM station.
In May 2025, Seattle Sounders FC, along with National Women’s Soccer League side Seattle Reign FC, announced a historic multi-year partnership with FOX 13 Seattle, creating a unified broadcast platform for both clubs for the first time in the region’s football history.
This partnership designates FOX 13 Seattle as the Official Flagship Local Broadcast Partner of the two clubs. For the Sounders, the partnership includes a diverse array of shoulder programming, news and sports coverage, and in-season specials and featurettes throughout the year.
In May 2025, Seattle Sounders and Seattle Reign announced a multi-year partnership with iHeartMedia Seattle. The deal extended iHeart’s role as the flagship audio partner of the Sounders and added the NWSL outfit into the setup.
As part of this agreement, iHeartMedia Seattle broadcasts Sounders and Reign matches across its network, including Sports Radio 93.3 KJR FM and the iHeartRadio app. All Sounders games, including MLS regular season and play-off games, are covered with full pre- and post-match programming. Select Reign games are part of the audio coverage, with iHeart having pledged to increase the coverage in the future.
The Seattle Times is an American daily newspaper based in Seattle, Washington. Founded in 1891, it has the largest circulation of any newspaper in the state of Washington and the Pacific Northwest region.
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