Selma Bacha: Sponsors | Brand endorsements

French fullback Selma Bacha is already a star on the biggest stage. Having debuted at the age of 17 for Olympique Lyonnais, she has gone on to win four UEFA Women’s Champions League titles to go along with her four French Division 1 Féminine titles.

A technical and fiery fullback who is already considered one of the best in her position, the young France international is well on her way to become one of the very best players in women’s football. 

In this article, we take a look at Bacha’s sponsorship deals and brand endorsements.

Also read: Top 10 players to watch for at 2023 FIFA Women’s World Cup

Sponsors

Royaltiz

Founded in 2021, Royaltiz is a French proprietary trading platform. The Paris-based company allows its users to invest in celebrities or talented players, both known and unknown, either through tokens or via NFTs.

In February 2023, Royaltiz roped in Bacha as a brand ambassador on a multi-year deal. As per the deal, fans can invest in the French footballer and win a percentage of her career earnings. 

Tommy Hilfiger

Founded in 1985, Tommy Hilfiger is one of the world’s most premium lifestyle brands. The American luxury clothing brand is known for its range of clothing, footwear, accessories, fragrances and home furnishing.

In July 2022, Bacha announced her association with the American brand with a social media post on her Instagram handle. 

Adidas

One of the largest sportswear manufacturers in the world, Adidas is a German sportswear, footwear and apparel manufacturing company.

Bacha has been associated with Adidas ever since she broke through the Lyon ranks at the age of 17. As part of the deal, Bacha has in place a footwear sponsorship deal with the German company. 

Previous Deals

Captain Mia

Captain Mia is a French clothing brand that manufactures and markets women’s clothing.

In July 2020, Bacha was roped in by Captain Mia as a brand ambassador to promote its products.