Serie A inks new deal with Iliad

Iliad joins as Official Innovation and Technology Partner

The Serie A has signed a new partnership with French telecommunications company Iliad, who’s Italian brand will join the Italian league as it’s Official Innovation and Technology Partner. Iliad will also take up the role of the Presenting Partner for the league’s goal-line technology and VAR and will have prominent branding presence whenever and wherever the technologies are used. The Serie A technology centre, will be renamed to the Iliad International Broadcast Center, from where the VAR and goal-line technology are operated. Iliad will also serve as the Presenting Partner of the Serie A Goal of the Month Award, which will be renamed to the Goal of the Month presented by Iliad.

Luigi De Siervo, CEO, Serie A, commented,

“To foster the evolution of the football product and provide referees with advanced tools that increasingly help them in their difficult task, we must continue to invest constantly in innovation and intelligent technological solutions. For this reason, we have chosen Iliad as the ideal partner to develop our production centre in Lissone, making the most of its potential, confirming ourselves as pioneers in the introduction of the most advanced technologies to support the Serie A product.”

Benedetto Levi, Chief Executive, Iliad Italia, said,

“Supporting Lega Serie A as an Innovation & Technology Partner means contributing to the constant evolution towards an increasingly transparent and cutting-edge football, values ??that we deeply share and that guide us every day in our actions and our offers”.