Kolkata-based footwear brand Khadim has announced a new partnership with Indian cricketer Shardul Thakur, which will see the Indian all-rounder join the company as a brand ambassador.
By bringing Thakur onboard, Khadim aims to target the millenials and the Gen-Z audience and rope them in as potential customers. The partnership between Khadim and Thakur will kick off with the ‘ItsWoWItsKhadim’ campaign. The campaign will be promoting Khadim’s new fashionable range of products which reinforces the affordable price point.
Namrata Ashok Chotrani, CEO, Khadim India Limited, commented:
“The campaign seeks to highlight the new fashionable range of products, the refreshed in-store experience and reinforce the affordable price point. The trinity will deliver the delightful ‘ItsWoWItsKhadim’ experience to consumers. The campaign is being heavily promoted on digital platforms with focus on select markets. Apart from the media the association will also be extended to in store, retail and consumer touchpoints.
“We are excited to take the “ItsWowItsKhadim” experience to our consumers through our latest campaign. We are delighted to partner with Shardul Thakur as an ambassador and look forward to a successful association.”
The all-rounder, who was signed up by the Delhi Capitals ahead of the ongoing Indian Premier League season, will be next seen on the field on April 20 against the Punjab Kings.
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