Aditya ChaudhuriSheffield United Football Club have announced the National Timber Group’s timber brand Arnold Laver as one of their key partners after signing a new partnership agreement.
As per the deal, Arnold Laver will have its branding featured on the south stand of Bramall Lane — home of the Sheffield United senior men’s team.
Arnold Laver was a primary sponsor of the Sheffield-based English professional football club between 1985 and 1995.
Paul Reeves, Head of Commercial, Retail and Ticketing, Sheffield United FC, said:
“Arnold Laver have been a continual supporter of the club since the 80s, and to have their branding back in a prime position after such a long break is great. We’re sure this sponsorship will be a real crowd favourite. We are very much looking forward to working with them to help market the evolving Arnold Laver business.“
Richard Lacey, Group Commercial Director of the National Timber Group, added:
“We’re really excited to be partnering with Sheffield United. We have always been proud of the shared history we enjoy with the club, and it will be great to see our name highlighted again in and around the ground. At Arnold Laver and National Timber Group, we like to think of ourselves as ‘winners’ and this collaboration aligns perfectly with our values. We look forward to supporting the team in their journey towards success in the top-tier of English football.“
