Shubman Gill partners with Crunchyroll

Anime streaming service Crunchyroll has joined hands with Indian Test team captain Shubman Gill. The partnership aligns with Crunchyroll’s aim of growing anime’s presence in India, to become part of mainstream entertainment. Gill and Crunchyroll will work together on various fan engagement initiatives and campaigns to highlight anime’s growing footprint in the country.

Shubman Gill, said,

“I’m new to the anime world, and as a sportsperson, I could instantly relate to how both the worlds converge on the lines of passion, discipline, and moments that decide everything. Anime fans and cricket fans are very much emotionally invested, analytical, and passionate about victories. So, just like it is on the field, in the anime world also, your instinct and conviction take the lead. This association with Crunchyroll is the start of newer possibilities to engage with fans and explore anime storytelling in a fun way.”

Akshat Sahu, vice president, GTM & partnerships marketing, APAC & MENA, Crunchyroll, said,

“Whether it’s on the field or on screen, both cricket and anime celebrate dedication and perseverance. Partnering with Shubman Gill gives us a great opportunity to connect with a growing anime fanbase who want to explore the world of anime.”