Silverstone teams up with NEFT Vodka

British racing circuit Silverstone has signed a partnership agreement with Austrian vodka brand NEFT Vodka, bringing it on board as its Official Vodka Sponsor.

The deal will see NEFT Vodka enjoy prominent branding at various motorsport events at the venue, including the British Grand Prix MotoGP, the Formula One British Grand Prix, and the Silverstone Festival. 

NEFT Vodka will provide the guests at these events with a “premium experience, from exclusive two-storey NEFT bars to specially curated cocktail menus.”

Nick Read, Chief Commercial Officer at Silverstone, commented:

“At Silverstone, delivering exceptional customer experiences is at the core of everything we do. Our collaboration with NEFT Vodka allows us to elevate those experiences—offering our guests not just the thrill of exhilarating track action, but also the sophistication and comfort they expect from every aspect of their visit. Whether enjoying the electrifying atmosphere trackside or relaxing in our exclusive hospitality areas, guests can look forward to a seamless blend of excitement and elegance and this partnership reflects our ongoing commitment to enhancing every guest’s journey with us.“

Jeff Mahony, NEFT Vodka CEO, added:

“We couldn’t be more excited to team up with Silverstone. Motorsport isn’t just about speed—it’s about precision, passion and those moments when everything just clicks. That’s exactly how we see NEFT Vodka. We’re already deep in the racing world with our partnership with Visa Cash App Racing Bulls, and this just feels like the perfect next step. At NEFT, we believe the best things come from simplicity and craftsmanship—something Silverstone embodies by bringing fans together around a shared love for the sport. Every race is a moment to savour, and we’re here to raise a glass to those who know how to enjoy the ride.“